Those luminous jewelry has always been a girl's dream, we always fantasized about wearing beautiful jewelry, changing into a grand dress, and becoming the most dazzling star in the crowd, but in fact, in the process of completing a piece of jewelry, it is also accompanied by pollution, which makes the real stars in the sky become dim.

To understand the environmental impact of the jewelry industry, start with its production process. The first is the ore mining and mining links, resulting in surface collapse, desertification, soil erosion, flooding, is the most obvious problem. At the same time, accompanied by air pollution, water pollution and soil pollution. After this series of problems occurred, it also affected the living environment of animals.

In the jewelry processing process, a large amount of industrial waste will be generated, such as waste liquid, wax removal water, precious metal waste, chemical storage waste......

Even after the jewelry molding, out of the production link, there will be a lot of pollution, such as packaging sales, jewelry iteration are at the expense of the environment, so for the jewelry industry, it is imperative to reduce the environmental burden.

Fortunately, with the increase of environmental awareness, more and more attention is paid to sustainable jewelry, by ensuring that the supply chain is compliant, using renewable materials, recycling old gold and silver and other measures to reduce the damage to the environment.

Next, let's take a look at how these brands are doing, while ensuring the beautiful properties of jewelry, but also to contribute to environmental protection.

As a socially responsible jewelry brand, Cartier practices the concept of environmental protection from the protection of animals. Snow leopards, an important indicator of the health of alpine ecosystems and the impact of climate change, have always been the protagonists of Cartier's animal Kingdom.

By carrying out the Snow leopard Cartier nature conservation project and China Green Foundation to protect the snow leopard, Cartier is an important attempt to do jewelry at the same time.

The multi-year project will be launched in Sanjiangyuan National Park, one of the areas with the highest concentration and population density of snow leopards. The project will focus on monitoring snow leopards and their companion animals, demonstration of water source protection and ecosystem restoration, and promote harmonious coexistence between man and nature.

In this context, Cartier's cheetah jewelry has also been given more and environmental related colors, a fresh cheetah image perched on a variety of necklaces and rings, lifelike, they or dignified, or naive, or in the recovery...... Everyone quickly "adopt" a home ~

Like Cartier, Tiffany & Co. writes about wildlife conservation, and on Earth Day this year, April 22, Tiffany & Co. Tiffany announced that by donating profits from Save the Wild collection sales, the brand has pledged a total of $10 million to the Wildlife Conservation Network.

For Tiffany, nature is not only an inexhaustible source of inspiration for the brand, but also gives birth to countless precious stones to create classic works. As part of its commitment to sustainability, since the launch of the Save the Wild collection in 2017, Tiffany has donated all profits from the collection to the Wildlife Conservation Network, supporting more than 450 projects to protect elephants, rhinos and lions.

Of course, Save the Wild series of works is not only to environmental protection as a gimmick, in fact, this series of works can also be described as exquisite, through bold ideas, the use of metal splice presented a series of exquisite three-dimensional puzzle pendants, vivid reproduction of elephants, rhinos and lions and other animals image, smart and lively.

Next, welcome to Van Cleef & Arpels' Animal Paradise, which, despite the animal themes depicted in the new collection, reflects the long tradition of Van Cleef & Arpels. From the 1910s, the family began to create jewelry related to animal images, such as feathers and bird diamonds to adorn coat collars and hats.

Then came classics such as Chat Mlicieux winking Cat brooch, Lion ebouriffe Yellow K Gold Mane Lion brooch, and Coral Squirrel brooch.

Today, a new animal image is once again gathered in this charming and unique journey of Noah's Ark, tall giraffes, naughty monkeys, colorful parrots and playful penguin lovers, so that the image of Van Cleef & Arpels animal kingdom becomes more plump, but also let us be attracted by these cute animals, thus arousing the desire to protect animals.

CHAUMET, with the theme of "Wild creatures", is a life-giving tribute to the lush, vibrant flora and fauna of Africa, which contributes to the collective imagination of mankind and plays an important role in ecological stability and diversity.

CHAUMET collaborated with the artist to inject a new sense of lightness and movement into the work, taking us back to the classic animal theme, the six colourful works are full of fun, including six brooches, one of which can be converted into a pair of earrings, depicting the vivid forms of elephants, zebras, monkeys, giraffes, flamingos, ants and lions. The story of ancient African folklore.

The dial design of this series has also been beautifully and delicately painted in color, permeating with a lifelike dynamic beauty. The combination of carved gold, decorative gemstones, ebony wood and "big fire" enamel is interesting and innovative.

In addition to calling for the protection of animal diversity, the jewelry industry has also made efforts to use recycled materials. The Prada ETERNAL GOLD collection, for example, is made with truly sustainable recycled gold and ethical and traceable diamonds, and the entire production process is highly transparent.

Not only adhere to the concept of sustainable development in the selection of materials, but more interesting is that in advertising, it also does not forget to show the recyclable color of jewelry, and the essence of jewelry resonates with each portrait.

The advertising blockbuster was shot by David Sims. The repeated images in the blockbuster symbolize the ETERNAL cycle of eternal life of ETERNAL GOLD, and also interpret the eternal charm of jewelry that has undergone the baptism of time. These images are as enduring and indelible as the jewels themselves.

As a major category of jewelry, watches also shoulder the heavy responsibility of environmental protection. Like Prada, Hublot also writes about the material of its products to reduce the pressure on the environment, but instead of using recycled materials, it specially selects natural linen to make exclusive watches for everyone.

Linen is both classic and simple, and this natural plant fiber is not only used by Hublot for the watch band, but also for the case and dial of the new Big Bang linen watch. It is flexible and strong at the same time, and it is an elegant symbol of nationality and sustainability.

It is worth mentioning that Hublot Hublot not only uses this fiber, which is used in the fabric, but also creates an alternative material to carbon fiber for the case. In cultivation in Switzerland, flax crops are converted from plant to fiber by natural methods combined with artisan machining, minimizing environmental damage.

Omega has set its sights on Marine conservation this time, and in tribute to its partnership with Nekton, launched the Nekton Special Edition of the Seahorse Series 300 meter Diving Watch.

You may not be familiar with Nekton, a non-profit research foundation dedicated to promoting the exploration and conservation of the world's oceans. First Descent, a series of missions to explore and protect the Indian Ocean, began in 2019. Their project aims to achieve 30 percent of the global ocean conservation target by 2030, which is crucial for ocean conservation efforts.

Omega launched this seahorse series 300 meters diving watch Nekton special edition also highlights the ocean everywhere in the shape, the ocean ripple pattern on the dial is made of relief technology, and after polishing treatment, very vivid; The back of the watch is decorated with a Nekton submarine emblem, which pays tribute to the Foundation's tireless efforts to protect the ocean.

And Rolex, also dedicated to ocean conservation and caring for the planet. The Oyster Constant Motion deep-sea Challenge watch is a watch that can withstand the high pressure of the deep sea. It can play an excellent performance in various environments such as open water diving, submersible or high-pressure chamber, and is a reliable companion for divers. After wearing, it can help divers explore the deep sea better.

Every Rolex Oyster has the phrase "Perpetual" on it. This is not only a word engraved on the dial, but also a philosophy, which carries respect for deep-sea explorers, and hopes that our earth will remain alive and vibrant forever.

After seeing so many beautiful and sustainable jewelry and watches, do you still think that fashion must come at the expense of the environment? We can also choose these sustainable products to keep beauty going while minimizing pollution.