There seems to be a rule in the fashion industry: as long as a certain item has been around long enough, even if it is not quite in line with the public aesthetic, it will one day become a trend, and uggs are such an example.

For many years, it has been loved by girls to the street, but also by girls to absolutely do not wear, this year, it is back, you will still love it?

Friends who have started and paid attention to snow boots in the past two years will find that all kinds of new snow boots are constantly pouring into the market. In addition to UGG and other brands specializing in snow boots, The latest series of luxury brands such as Louis Vuitton, Dior and Chanel have also appeared in the figure of snow boots, The North Face and other professional outdoor sports brands continue to dig deep outdoor demand, launched suitable for wearing snow boots in the corresponding scene.

So what is it that makes the fashion industry's biggest names come up with the idea of snow boots? The most important thing should be the functionality of snow boots that can not be replaced.

Similar to the path taken by down jackets from ugly functional items to fashion favorites, the starting point for snow boots to be widely accepted by the public even if they seem to have nothing to do with the word "fashion" is their practicality.

Snow boots first originated in Australia, when Australians used two pieces of sheepskin wrapped into shoes to wear on the feet to keep out the cold. During the First World War, snow boots were used to make shoes for air Force pilots, which shows their excellent thermal performance.

The popularity of snow boots in the world began with its success in the United States. In 1978, a surfer from Australia Brain Smith sold Australian specialty snow boots to the United States, surfing, skiing and other sports enthusiasts love it, so from California began to gradually spread in the United States.

Such influence is far from enough for those who love outdoor sports. The watershed year that really made Uggs a household word was 2000. Since that year, talk show queen Oprah has included snow boots in her love items for seven consecutive years, and snow boots have become a super single item for stars around the world.

Now, no matter what country, the pageantry of a pair of snow boots for girls is there for all to see, and some people even wear it as home shoes, and its popularity can be seen. Fashion consultant Lockie Andrews once reported that "25% of women have a pair of snow boots in their wardrobe", which is an astonishing number.

With the expansion of market demand and the popularity of snow boots, the competition between snow boots brands has also entered the white heat. Not only are more and more new brands being seen by fashion people, but snow boots have also become a unique landscape in the field of luxury fashion.

In addition to UGG Australia, many brands of snow boots with fashionable designs have emerged. MOU Boots is a British brand of snow boots. His uggs are worn by Gwyneth Paltrow and Cameron Diaz. MOU snow boots material is more changeable, a lot of design details, this pair of tweed material short style makes people very grass.

Emu Australia's popularity is also relatively high, and a lot of bloggers wear it on IG, and the design is very colorful.

Louis Vuitton's snow boots, which use the classic Monogram pattern and are made of environmentally friendly nylon and soft leather, have already become popular on the Internet under the demonstration of celebrity bloggers.

Chanel has also incorporated snow boots into their new collection, and I have never seen more delicate and gentle snow boots in my life.

Fendi, Miu Miu, Dior, Prada and other brands have also launched new ski series with the rise of Apres-Ski style.

It is believed that wearing such stylish snow boots will instantly become the highlight of the snow field.

If it is difficult to rely on the original appearance of snow boots, in fact, it has reached this degree. Only by breaking people's aesthetic fatigue and stereotypes of traditional snow boots in a fashion way can we open a more high-end and broad market.

Some brands are not satisfied with the winter snow boots business, so they continue to expand their product lines, so that beauty lovers can also buy the right item in the summer.

We must also notice that the fashion people sought after fuzzy slippers, as well as the popular plush slippers + fashionable socks collocation, in fact, is also the product of snow boots in the fashion process.

Some brands start from the actual, according to the current wearing needs, the snow boots will be upgraded.

Hunter combines its own strong waterproof technology with snow boots to solve the shortage of traditional snow boots that are afraid of water and dirty.