On November 14-17, at the 26th Asia Pacific Beauty Exhibition, Northbell set up booths at the Asia International Expo (8-H02) and the Hong Kong Convention and Exhibition Center (1E-N1B), respectively. The "dual booth linkage" opened a new chapter, fully demonstrating the strength and ambition of "technology oriented" enterprises.
01 Taking technology as the cradle, multi-dimensional writing efficacy skincare solutions
By intensifying research and development, and transforming technological achievements, Northbell's speed in China is getting faster and faster. At the beauty exhibition site in the Asia Pacific region, Northbell booth set up a special skin care area with "three technologies". With the achievements of "innovative carrier delivery technology", "electrostatic spinning technology" and "freeze-drying technology", it launched innovative carrier delivery skin care series, NBC instant essence paste, freeze-drying facial mask series and scientific research star product freeze-drying powder series, trying to present the technology gene behind the product efficacy.
Taking the "Innovative Carrier Delivery Skincare Series" as an example, Northbell micronizes active ingredients to improve the stability of active ingredients, reduce ingredient irritation, promote the penetration of active ingredients, accurately solve the problem of active ingredient delivery, and polish the color of technological skincare.
In addition to the three major technologies, Northbell showcased multiple advanced equipment and skincare products at this exhibition. The "technology+" product interaction took turns, attracting a large number of visitors to immerse themselves in check-in. The intelligent face sculpture facial mask product is a vivid case. The surface of the facial mask is printed with honeycomb grid conductive paint. When used with the instrument, the skin care effect energy is doubled. When the on-site audience experiences, they can control the pulse signal on the mobile phone cloud to feel the high-tech sense of high-end facial mask at a close distance. By linking the product with the mobile terminal, "Smart+facial mask" is starting a new round of beauty storm.
Technological innovation injects vitality into long-term growth and promotes the landing of "genuine and practical" products. To this end, Northbell has innovated, not only bringing in flagship celebrity products, but also dozens of new products that have made a significant debut at the Asia Pacific Beauty Exhibition. These include NBC's strength deep research patent series, "lip" ready to move lip care series, outstanding blackhead removal series, excellent facial mask series, etc. The new product is designed with a unique formula and comes with the ability to break through.
In addition, in response to the market's demand for safe and effective products, Northbell has launched three new product series of special certificates: whitening, sun protection, and anti stripping. With "efficiency+supporting services", it helps the brand achieve a fast-paced update of special certificate products, opening up a growth channel that maximizes value.
It is not difficult to see that the increasingly frequent new product movements indicate that Northbell's "efficacy technology" has significantly accelerated its deployment and is committed to introducing "new blood" as a long-term development layout.02 New Material Research Transformation, Integration of Beauty and Health
At the same time as the debut of new technologies, new products, and new experiences, Northbell, as one of the world's four major cosmetic ODM enterprises, joined hands with the Nano and Advanced Materials Research and Development Institute (NAMI) at the Asia Pacific Beauty Exhibition to hold a strategic cooperation signing ceremony for "Natural Microecological Control Materials", fully entering the field of micro ecological skincare.
