On July 3, during the 2022 China International College Student Fashion Week, the China International Fashion Forum was held online, and 19 of the most authoritative experts and scholars in their respective fields at home and abroad gathered together to demonstrate the inheritance and innovation of cultural elements from four aspects: cultural innovation, intangible heritage design, color aesthetics, and fashion life. Share the unique charm of Oriental aesthetics.

The forum was sponsored by China Fashion Designers Association, organized by Fashion Designers Magazine, Shandong Sunbird Clothing Co., LTD. (DeJinhua), and co-organized by Wuhan Textile University (Hubei Costume Art and Culture Research Center).

Cultural innovation

Promote New Oriental aesthetics with the power of design

What is the popularity of national tidal wave? What is the core of discourse power of design trend system? Li Chaode, distinguished professor, second-level professor, doctoral supervisor of Soochow University, and curator of Soochow University Museum, said that we need to guide fashion trends and aesthetic advocates to build a bridge between Chinese and Western fashion culture, we need to create a valuable conceptual text, establish a discourse system, and then establish their own design value and system, and then form their own design aesthetic character.

Jia Xizeng, a professor at the School of Fine Arts of Tsinghua University, explained the value and significance of traditional design elements by taking dragon pattern as an example, which brings diversified choices and creative space for our contemporary fashion and cultural life.

Yuan Dapeng, professor of Fashion College of Wuhan Textile University, focused on the aesthetic design of clothing under the artistic conception of Chinese ancient poetry, which helps to integrate the traditional spiritual culture of the Chinese nation with the modern clothing culture, and plays a role in inheriting culture and enriching modern "clothing life".

Culture is the precipitation of history, fashion is the carrier of culture, and the show is the stage of fashion. Gaia Legend brand founder Xiong Ying said that the brand show around the theme of "journey", through the stage, setting, lighting, clothing, music, a comprehensive expression of the Oriental culture to build a lifestyle of fashion art scene. She said that there are so many designers in China who promote the beauty of the East to the world, and we work together to inherit and spread, and express national faith and great power confidence with cultural soft power, then the next fashion city will definitely fall in China.

Intangible heritage design

Give wisdom and creativity in inheritance

In recent years, in various modern design fields, many designers have actively applied Oriental aesthetic elements to their designs, and intangible cultural heritage has also been used as design elements by brands and designers around the world.

Wang Yue, professor and doctoral supervisor of the Department of Dyeing and Weaving Clothing Art Design, School of Fine Arts, Tsinghua University, said that traditional crafts are the carrier of history and culture, and the reality of traditional life in the current life, it reflects the change of human life style, vision and concept, and is constantly endowed with wisdom and creativity in the inheritance.

Lu Fan, co-founder of WE Visual Fashion, explained from the perspective of window design that designers apply a variety of intangible cultural heritage techniques such as paper cutting, blue dyeing, and wood carving into the window exhibition space, making the entire space radiate a unique Oriental artistic charm, bringing consumers a new shopping experience to stimulate consumption. In the promotion of commodity marketing at the same time imperceptibly improve the aesthetic level of consumers.

Color aesthetics

Extend the cultural connotation to clothing creation

When it comes to Eastern aesthetics, the words that may come to mind are Zen, poetry, and aesthetic, but in fact, there is a kind of beauty that will make people speechless, that is Eastern color. Li Wei, professor and doctoral supervisor of the Department of Dyeing and Weaving Clothing at the School of Fine Arts of Tsinghua University, introduced the color concepts of traditional Chinese black and white ink painting and green landscape painting, and explored how to extend, transform and apply the artistic conception and cultural connotation of Chinese ink painting to clothing creation by taking personal clothing design works as examples.

Xiao Shimeng, an associate professor at Changjiang College of Art and Design at Shantou University, said that there are different understandings of "beauty" in China and abroad. The beauty of color is defined by the order of the universe. The knowledge concept of color includes three contents: color classification, color symbol and color matching. The traditional five colors are no exception, which is the result of the classification of the universe.

Yuka Nagamo, president of the International Color Image Association and director of Japan's Oda Fashion School, said that people need to re-examine the weight of Eastern culture and the depth of China's 5,000 years of culture. Such cultural assets are a huge advantage for us to be future-oriented. In order to build the culture of tomorrow, let us apply traditional colors based on unlimited ideas, and the methods of producing new traditional colors will also help in future designs.

Moisten tradition, create in new development

Fashionable clothing is the clothing that reflects the current aesthetic taste, and the fashion system has actually woven aesthetics into the daily practice of clothing. Liu Yuedi, a researcher at the Institute of Philosophy of the Chinese Academy of Social Sciences, said that the life aesthetics we have advocated since 2001 is not only the oldest Chinese aesthetic mainstream, but also the most novel global aesthetic trend. "Life aesthetics fever" not only appears in the east, it has become the main trend of the world aesthetics since the new century. In this way, the Chinese aesthetic tradition and the most advanced aesthetic theory of the West have formed a similar beauty, and also formed an interactive correlation.

Zhou Jin, president of Shandong Garment Design Association and one of the top ten fashion designers in China, said that China's excellent traditional culture has been enriching the cultural inheritance of our nation for five thousand years, integrating the classics of poetry, books, rites, music and easy Spring and Autumn into our lives, creating costumes suitable for contemporary people's holidays and celebrations, and creatively transforming and developing traditional culture for the benefit of the new era. It is not only the responsibility of our fashion designers, but also the manifestation and significance of carrying forward Chinese traditional culture and cultural self-confidence.

How to design the 24 solar terms of seasonal clothing is Zhou Jin has been thinking about for a long time. "Chinese people know how to live, and we want to bring out the beauty in it," she said.

Spring should be green, summer should be red, autumn should be white, winter should be black, the four seasons should be yellow, and the color of the sky is also. In addition, Zhou Jin also applies the traditional culture of Tianqian, ground branch, five elements and five colors, which are closely related to each other, to the design of her seasonal clothes. She said that the dry branch color and the five elements of the color, is the trick in the 24 solar terms, that is, people say that the rise, live color, time color, lucky color, are closely related to this, such as dry gold, white, red, green, Sunda for blue, black, Gong for brown, Kun for yellow. Applying the five elements, five colors, heaven dry and earth branches to the clothing design of the 24th solar term, practicing the "easy and gen" of all benefits and walking with the time, is the wisdom of Chinese culture "the unity of heaven and man", and is the application of Chinese traditional culture to the daily life of the people. Ancient people wore seasonal clothes corresponding to solar terms to wish people a better life. This concept is also the original intention of Zhou Jin to design this set of 24 solar terms.

In terms of the design of the whole set of clothing, Zhou Jin draws on the styles of ancient Chinese fine clothes, such as wide clothes with big sleeves, pleats, 褙子, etc., and strives to be rich in style and consistent with each other; The color system of China is selected to form a unique hue ring, and the four seasons are distinct and connected with each other. In the design of the flower, Zhou Jin took the 24 solar terms of the Ming Dynasty literati as the creative source, and adopted the meticulous painting method. The position, shape and color of the flowers are set in different positions according to different solar terms, reflecting the mystery of Chinese culture and the daily culture of the people.