It's easier to be beautiful


In this era, it is easier to be beautiful, but there are never many people who are beautiful with personality and attitude - we prefer those cool girls who are unique and memorable than those who are the same.

So when you think of cool girls, who do you think of? Maybe it's the new fashion icon Kendall Jenner.

Rihanna, who dares to wear anything, and still makes sense of everything.

Kate Moss, the icon supermodel who pioneered the "sick beauty" style in the 1990s and has influenced it to this day.

Karlie Kloss, who has countless followers on Instagram.

They each have their own distinct style, each has their own beauty, sexy and full of personality. But at the same time, they all have one thing in common - a love for a Saint Laurent piece that is effortlessly cool to the core.

Saint Laurent is now synonymous with cool. In this era when everyone is pursuing attention and seizing traffic, Saint Laurent's advertising is still its own way, always in classic black and white tones.

Although not intended to please others, the decades-old brand has become one of the most successful in the world, and Saint Laurent girl is everywhere on the street.

Independent, self-centered, not going with the flow, Saint Laurent belongs to this era of girl power. Saint Laurent's Spring/Summer 2018 collection has just been released, so let's take a look at some of the cool elements to look out for.

Saint Laurent has just unveiled his Spring/Summer 2018 collection under the twinkling light of the Eiffel Tower in Paris, and designer Anthony Vaccarello used the beautiful Moroccan garden as inspiration to bring a lush and exotic feel to the sexy Saint Laurent runway.

Compared to the crisp and strong style of the previous two seasons, Saint Laurent has added a romantic Bohemian element this season. Soft shirts, leather shorts, dots of fringes and feathers, and soft prints add a touch of flair. But combined with the signature sexy tailoring, it remains the core of Anthony's Saint Laurent personality.

This time, Anthony also tried to use some materials that he doesn't usually use. He ripped and cut the ethereal white lace, paired it with leather pieces and simple heels, and it was also cool, like a throwback to late '70s Detroit.

The haute couture element was also brought to the ready-to-wear runway - Anthony used dresses with exaggerated silhouettes and pulsating feathers. Boots are still a staple of the season, especially the appearance of feathered over-the-knee boots, which became the focus of the audience.

As the first Saint Laurent artist in China, Song Qian appeared in the front row of the brand's Spring/Summer 2018 collection, and her classic black and white color scheme was full of cool, with a very fashionable patent leather pants.

Saint Laurent as a cool brand to the core, many pieces can make the look full of uniqueness and personality. With the right approach, these pieces will add to your cool vibe.

A leather jacket to add momentum.

The leather element has always been a regular feature of Saint Laurent, and the brand has launched many classic leather pieces. From Kendall Jenner's basic biker jacket, paired with a hoodie and black leggings, you can simply have the momentum of a thousand troops.

Or, like Sora Choi, turn into a sexy, Bohemian punk girl with her recently re-launched black stockings. With a Saint Laurent Monogram Kate Bag on her back, it's cute and delicate.

Irene Kim showed off her figure with a leather jacket paired with a sexy strapless Saint Laurent dress. This look makes her sweet and has a stronger style.

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