Unfortunately, the theorem of "popular is disaster" has always been the same, when cheap and easy to copy has become the convenience sought after by everyone, the single product is out of the advanced style, so there is a meme on the Internet, and even the popular color "electric purple" has become "all the wicked purple".
In 2019, sexy pony Hyuna was pushed to the throne of fashion. Bold color overlapping, granny style soft waxy avocado green, small butterfly sunflower hand-painted girly manicure... All stamped "Hyuna same style".
However, the reason why fashion love beans are fashion love beans is because the inspiration of driving fashion is irreplaceable. Bold and surprising collocation in Hyuna body glow heat, but also ordinary girls can not drive across the mountain.
When the chasing trend became the imitation of the same style, "Hyuna style" also began to become cheap. Because a lot of times, popularity and the creation of popularity itself are two levels.
When fashion becomes a disaster, the fashionable girl who has suffered from following the trend will raise the flag of "anti-fashion"
Put fishnet socks on the guillotine of death single, kick "all the wicked" into the mud of ridicule, and label "Hyuna the same" as a "follow the dog."
But we also forget that the "being" popular carrier itself is not at fault.
The predecessor of fishnet socks is silk stockings, which is the life idea of women who are physically bound to take off traditional stockings, is the "work clothes" used by American strippers to plug money, and is a walking history of female resistance.
Electric purple and avocado green are also one of Pantone's "popular colors" series, which took a long time to release. They carry the changes of social history, care about nature and environmental protection, and also pay humanistic care to the vision and soul of contemporary people.
They are free from fashion because culture and symbolism are true to fashion itself. But just like the BM whose original intention is to create sweet and spicy wind for small size girls, they just happen to be selected by the trend, thus planning one after another aesthetic marketing in the era of capital.
- "Clothes wear people", or "people dress"?
At the beginning of the era of aesthetic capitalism, women freely chose and realized themselves through consumption. Just as Chanel liberated women's bodies with menswear designs and fabrics, Yves Saint Laurent's smoking suit also represents a full feminist symbol.
Later, with the further development of consumption freedom, people were given the need to be "recognized" because of the group attribute, that is, "I have the same aesthetic taste as you, we are a kind of people". This is especially true among women who are already vulnerable in society.
Because we, as aesthetic subjects, cannot express our own views in the face of aesthetic objects in daily life, we are forced to comply with and accept the mainstream and authority. Combined with the public effect of social media, the skinny female image appearing in advertising will become the standard template of appearance.
The bearer of this standard is the clothing that embodies this aesthetic.
So the BM style has become a tool for thin girls to show their aesthetic superiority. In order to get their own recognition, more than 100 pounds of girls also want to lose weight desperately, trying to cram themselves into such standards.
At this time, women, as the main body of "dressing" in fashion, have lost the right to choose actively.
In consumer society, it is female consumers who suffer from the loss of individual sovereignty. But those who profit from it are those who copy and paste, set aesthetic standards and weave beautiful dreams.
In this way, the capitalist society, which claims to realize itself through free consumption, has completed the repression of human nature again and again through the aesthetic kidnapping of female consumption in the fashion changes again and again.
At this point, "people dressing" has become "clothes wearing people."
In order to obtain approval to chase fashion, to accept the "unsuitable" aesthetic for social vanity.
The 100 pounds girl who was "blocked" by BM, in the trend again and again, the clothes bought again and again, but never once, are worn for themselves.
We seem to have forgotten. BM wind, originally designed for small size girls --
Not to make you a small size girl, there is a BM wind.
