Korean fashion has a foothold in global markets, including China.

In recent years, under the dual role of the South Korean government's strong support and the global radiation of the Korean Wave culture, the visibility of South Korean fashion is getting higher and higher. The new generation of designers who continue to emerge are constantly enriching and updating the Korean fashion language, and actively expanding the international market.

"Although Korean fashion culture is relatively new, it is still somewhat pioneering," says KoTae Yong.

In the view of the five designers, the reason why Korean fashion trends can be loved by the public is the global spread of Korean wave culture.

Since the 1990s, the Korean Wave has swept China, Japan and other Asian countries. Today, the Korean wave has already formed a wide influence in the world. "Today, South Korea is the most influential country in Asia," Chanel President Bruno Pavlovsky said in 2017. "Its energy and creativity, youth culture, pop music, and celebrities in film and television have become so strong that their influence extends even to China and Japan." (* Note: The term "Korean Wave" was first coined by the Chinese media to describe the astonishing development of Korean pop culture, including music, movies, TV dramas, entertainment programs, etc.)

As the influence of South Korean stars grows both locally and globally, their commercial value has also risen and they are receiving more and more attention from luxury brands. Chanel (Chanel) and other head luxury brands for South Korean stars have long been favored, South Korean idol group BIGBANG captain G-Dragon since 2017 as the French luxury brand Chanel (Chanel) brand ambassador, he is also the brand in Asia's first male brand ambassador.

Jeong Ho-yeon, the South Korean actress who shot to fame last year with the Squid Game, has been named global brand ambassador for French luxury brand Louis Vuitton. Jennie, Rose, Lisa and Jisoo, four members of the South Korean girl group BLACKPINK, have been appointed as brand ambassadors by French luxury brands Chanel, Yves Saint Laurent, Celine and Dior.

"As Korean culture in various fields such as music, movies and TV dramas is gaining popularity around the world, Korean fashion brands are also attracting attention," Lee Gayeon told the magazine