The buildings are beautiful, the clothes are nice, the people are warm and funny, the words are sweet (mainly to the opposite sex), and the gestures I never get the meaning of.

Italy and Chengdu are somewhat similar in their inner spirit. Hedonistic, maybe a little desultory.

Italy has also produced many world-class luxury brands, such as Versace, Armani, Gucci, Prada, Zegna, Valentino, Ferragamo, Dolce & Gabbana. Supercars: Lamborghini, Pagani, Ferrari, Maserati, Alfa Romeo. Perfume: Water of Parma. Jewelry: Bulgari, Bomelandol, Buccilati, etc.

But in addition to these brands we all know, some unknown small workshops, the quality of their products can also be called luxury goods.

When I was in Florence, I visited an unknown small workshop, in the workshop, without the backdrop of luxury stores, those scattered leather goods look general. But when I touch it, the skin is surprisingly delicate. Workmanship is also extremely fine, quality is not inferior to the world's top leather brands.

I asked the boss, why such a good thing can not be publicized? He said a bunch of things, which can probably be summed up in three points: 1. Hype is bound to raise the cost so much that it has to raise the price, and he hopes that customers who like their stuff can buy good stuff at a reasonable price. 2. He has no big ambitions. 3, excellent craftsmen are difficult to find, mass production will inevitably reduce the quality.

I appreciate that, but I don't fully agree with it, but I do appreciate the third point. Before the establishment of Jihe this brand, I have nearly 10 years of experience in the clothing industry, as far as the suit customization is concerned, many things still have to be my own, a day to receive 3-4 customers is already the limit. Because it's so hard to raise good people.

In addition to Jihe, I actually have two brands A SUIT, which is between business and leisure, mainly semi-customized; Scavengers, casual casual clothing brand for young people. (This year will also launch an online brand tentative name: THE CLASSIC, classic style, inexpensive, interested can look forward to it)

But with only a few, it is difficult for me to describe exactly what kind of brand this is. It can be said that Chihe is an interpretation of my own style. Influenced by Italian culture, Chihe's style is close to the South Italian style.

But I am introverted by nature, although it is quite dressy, but also do not like too much coquettish style. All my favorite colors have a little old-time glow. Later, because of my girlfriend, I was also influenced by some dress styles in the Republic of China period.

It's fair to say that every book, every movie, every person I've ever seen has had some kind of influence on me. And then put it all together to form my own unique style.

But, you know, my style is not the same as the style for the guests.

This is the interesting place of customization, each customization, is a process of re-creation, and this creation, is completed by us.

I've done it with politicians in their 60s and fashion models in their 20s, and their styles are very different, and the result is both an extension of who they are and my own aesthetic.