Major luxury brands in China's foundry overview

Most luxury goods are made in China, and low-cost factories are also less profitable

Friends who like to Amoy the original single know that the source of the original single has an important reference value in screening and comparison. Here you can explain: in Dongguan, where the uncle is located, many real owners of the original single shop are employees from foreign trade factories or have relatives and friends in foreign trade factories, they can get goods for themselves or wholesale at a significant low price at the first time. In addition, if the goods flowing out of the local factory are shipped to other places and sold again, it is limited to the scarcity and freight of goods in different places, and the price of foreign wholesalers is usually higher than that of local "acquaintances", so the price will be higher.

When we Amoy the original order, the proper consideration of the seller's location is beneficial: the original single probability is greater, the price is lower and even the price can be negotiated. For example, Paul frank as well as domestic Me & City, La Chapelle and other second - and third-tier brands of clothing in Qingdao have OEM.

The following is some well-known brand clothing in the domestic relatively large world-class clothing foundry information, we can make reference. In fact, many big brands because of the large number of product lines, the number of domestic foundries will be more than a dozen or even dozens, such as NIKE shoes in Qingdao there are four foundries, Fujian and other places more. The following sections are for reference only.

  1. Liantai Company (in Dongguan, Qingyuan, Jiangsu and other places have branches. Its own brand: Yuantai sportswear) the number of workers is about 80,000.

The foreign brands are Ralph Lauren, ADIDAS, Liz Claiborne (the famous middle brand in the United States), Calvin Klein, Victoria "s Secrets

OEM foreign brands DKNY, J Crew, NAUTICA, Givenchy, BROOKS BROTHER, Burberry, Callaway (golf equipment)

  1. Esquel (headquartered in Hong Kong, with processing bases in Guangdong and Changzhou, its own brand: Pye) has about 80,000 workers

OEM foreign brands AbercrombieFitch, Lacoste, Polo Ralph Lauren, Nike, Tommy Hilfiger

  1. Zhejiang Shenghong Company (Hangzhou, own brand :Sun Divina women's wear)

In addition to Giorgio Armani (still officially pure made in Italy), Armani's many sub-brands, La Perla, Max Mara, Zara

  1. Luxottica Company (headquartered in Italy, about 25% of the processing is completed in Dongguan, own brands: Lens Crafters, bright point glasses, Vogue and other glasses and sunglasses brands)

The OEM foreign brands and cooperative brands are Dior, Versace, Chanel, Cartier, Salvatore, Ferragamo, DolceGabbana, Bvlgari, etc.

  1. Dayang Trands Company (Dalian. Own brand: TRANDS)

The foreign brands BCBG women's wear and suits are mainly supplied to the clothing retail industry in Europe, America and Japan, including Zegna, MS, Macys, P&C, Aoki, etc

  1. Xingang International Co., LTD. (started in Taiwan and set up factory in Dongguan in 1990s). Own brand: Stella Luna Women's shoes)

OEM foreign brands LVMH, Prada, ECCO, Paul Smith, Timberland, Clarks, Nike

  1. Changjiang Garment Co., LTD. (Hong Kong listed company, in Wuxi and Guangzhou Panyu and other places have processing plants. Own brands: Ma Shilong, etc., subsidiaries have also acquired famous brands such as Ji Longxue in France)

OEM foreign brands Pringle, Miss Sixty, YSL, Diesel, Marc Jacobs, Ashworth

  1. Xiameng Yijie Group [Wenzhou, Zegna Company joint venture. Own brand: Xiameng Piombo(joint venture brand)]

Xia Dream company from ZEGNA OEM development to later Zegna injection into the joint venture company, can not be called OEM, production including Zegna, including many foreign senior men's brands, fabric direct supply.

10, Ningbo Shenzhou Group (in Ningbo, Quzhou, Vietnam and other places have factories) number of workers: more than 100,000 own brand: MAXWIN Ma Wei

Customers such as NIKE, ADIDAS, PUMA, ANTA and leisure brand UNIQLO.

After reading the above introduction, is it more understanding of the major luxury brands? Although most luxury brands are manufactured in China (more than 60% of the world's luxury goods are made in China, and 70% are purchased by Chinese consumers), in order to protect the brand's historical reputation (such as century-old Italian handmade) and brand premium, many products will be sent abroad after completing the main processes. After the inspection and personalized modification of the artisan label is MADE IN ITALY (Made in Italy) or made in France and so on. Of course, PRADA has publicly stated that most of its products are made in China, which is courageous but also more helpless.

In addition, it is common to see many sellers on the Internet in the description of the original single or fabric that is released by Dachang, such as what Esquel production end sheet, Shenzhou Group fabric and so on. In fact, although the tail of some brands is a certain amount of outflow sales, but 100% will be strictly cut labels such as erase very close will be dealt with, the real domestic factory flow production can not be perfect; As for the control of fabric factories like Shenzhou, it is not to know individuals to go to the back door, but also dare to take a few photos, people will sell fabrics and clothing to wechat business or Taobao shop owners, we also need to be rational.


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