It is reported that the century old Italian brand PREMIATA "wooden shoes" have entered China, fully expanding into the Chinese online market and opening a new chapter in the brand's history. This is undoubtedly the most exciting news for trend enthusiasts who love Italian light luxury niche shoes. We all know that Italy has always been an undisputed leader among high-end and light luxury shoe manufacturers. The strong competitiveness, quality of traditional handmade craftsmanship, innovation, and craftsmanship have long determined the leading position of the Italian footwear industry in the international market. Among numerous Italian luxury brands, PREMIATA, born in 1885, has become an outstanding representative of Italian handicrafts with its unique handmade shoe making craftsmanship.

Inheriting craftsmanship and interpreting contemporary classics

PREMIATA, an Italian light luxury brand founded for over 130 years, always adheres to the Italian style of light luxury, quality, and niche, and is committed to creating a high-end light luxury brand that integrates Italian handmade shoe design, production, and sales. In this fast-paced era, we can still see PREMIATA stubbornly adhering to exquisite craftsmanship, each pair of shoes is handmade by skilled craftsmen. They tell the story of PREMIATA's brand inheritance, telling the timeless craftsmanship and quality.

In terms of product material selection, PREMIATA uses high-quality fabrics and exquisite leather to manufacture shoes according to international high standards. In addition, according to different models, the soles are provided by high-quality technology suppliers from around the world, and we always adhere to manual manufacturing, with extreme attention to details, creating a unique image. In terms of product design style, the brand draws on the essence of Italian fashion and contemporary cutting-edge trend elements, and based on a deep investigation of current market trends, ultimately creates a series of light luxury high-end products that combine traditional craftsmanship spirit and contemporary style. It can be said that every product of PREMIATA is a work, and the birth of each work is an innovation and inheritance.

Building a trendy new classic, PREMIATA, an Italian century old handmade shoe brand, is vividly referred to as "wooden shoes" due to its distinctive logo decoration elements resembling the Chinese character "wood" on each pair of shoes. "Wooden shoes" convey PREMIATA's natural life aesthetics, integrating the profound craftsmanship spirit and classic texture into daily life scenes, breaking the inherent boundary between sports and daily life, committed to creating products that combine fashion style and comfort, endowing wearing with diverse possibilities, and conveying PREMIATA's unique brand charm. Wooden shoes, with their exquisite craftsmanship, precious leather, durable soles, luxurious and trendy style, have conquered many fashion enthusiasts and are also one of the shoes worn by many celebrities.