Initially, the elder Mr. Pinault founded the Pinault Lumber Company and later bought a sales company in Africa; He also bought a mail-order company to make daily retail, and then rearranged office supplies, and then controlled Paris Spring; Buy some luxury goods. Let's call it PPR again.

One day, the shopaholic old Pino, who wanted to buy everything, suddenly gave the company to his son Pino Jr.

Unlike his father, Pino only likes to buy luxury goods.

Small Pino sold daily retail, sold the timber company, sold the mail business, left luxury goods, and changed a vest called Kering.

Old Pinot's probably not in a good mood.

Richemont: Two upstarts upstairs buy everything, really bad taste

Old smoker Rupert from South Africa, all the way international, saw the Dunhill home lighter, a foot on the luxury of no return.

Rich little Rupert loves glitter and persuaded his father to buy Cartier, a favorite of European royalty.

As a rich second generation with status and taste, can't be like two nouveau riche upstairs. When Rupert Jr. took over, he was crazy about luxury watches and top jewelry, buying brands with history and heritage, the best ones with royal connections.

A bloody takeover battle

The Gucci debate

In the 1990s, hungry Wolf Arnault again targeted the momentum of Gucci and secretly entered the village. Bought a 34.4% stake in Gucci for $1.4 billion in the space of 20 days. This can from time to time to backstab Gucci, backstab can not also earn a deal, is a good deal.

Gucci is a big heart: since you want to buy, it is better to buy all!

Arnott:... Why doesn't this guy do what he's supposed to do? It's so expensive. I'm an old hand and you're not gonna rip me off.

Gucci: WTF? How can you flirt if you don't marry? You still have a bad reputation at LVMH, and you often get rid of management after buying. Come on, hurt each other!

As a result, Gucci recognized LVMH's arch-rival Kering (who was still wearing PPR's vest at the time) as a godfather and made Kering its largest shareholder. Open cloud kind, cover Gucci also guaranteed not to interfere with him, happy to pick up a big bargain

Big Brother can't hang on the face, the cooked duck ran away, and ran next door to the old Wang's house. What should I do? Treat him!

LVMH sued Gucci and PPR in a Dutch court over a private PY deal. Toss to toss, the court said Gucci this thing is not authentic, but did not cancel the deal, this is not a waste of toss...

In the end, the weakened LVMH decided to make a profit and sold its shares in Gucci to PPR at a high price.

Spent $8.8 billion to buy Gucci's PPR, although the flesh hurts, but from the current performance, this wave is not a loss.

The famous Gucci battle in the history of luxury goods has come to an end.