Why is the psychological pressure of ordinary people to visit luxury stores so great?

Let's not say luxury goods, as I this 108 line small county town born, when the university even visit Yaohan feel guilty? I was an undergraduate in a small 18-line city in northern Jiangsu, where there was no Wanda at the time, only a shopping mall similar to ordinary department stores, even though I was afraid to go there for the first time.

Small town do not dare to go to school in the city to go to the mall, one is the past limited eighteen years did not see such a tall place, and to the main aura is weak, guilty, until now I go to the mall is still very disgusted with the shopping guide behind, as if I do not buy anything can not go out of this door.

I used to think that the main reason I was like this was because I was "poor", and every time I saw a beautiful dress in the mall, I first looked at the price tag instead of saying "grab a size M" and try it on. When I was a graduate student, I was shopping with my roommate and a shopping guide diss. I understood that the feeling of feeling oppressed when I went to the mall to see expensive things might never go away.

I remember that time my roommate wanted to see the future in-laws, thinking of going to Yaohan to buy gifts, what Estee Lauder, Lancome cosmetics counter swept a few, turned to a brand of clothing, or habit first turned over the price, about four or five thousand, my roommate still feel good, more than two, the result suddenly appeared next to a shopping guide: can not afford to touch! Can't afford to buy don't touch, can't afford to buy don't touch, can't afford to buy don't touch... Although there are good people and bad people in all walks of life, I have to say that this has deepened my fear of visiting physical stores, especially expensive goods physical stores, my roommate is still angry after going back, in the crazy ridicule, the shopping guide a pair of looking down on people's eyes, the tone of arrogance is really disgusting. I really want to throw the money in her face and say: Who says I can't afford it! ? Unfortunately, no.

After the rise of online shopping, I really rarely go to the mall, not only expensive goods, but ordinary small things are also the best way to avoid direct line with the shopper. No one follows you like a burglar, asking you over and over what you need, and no one looks down on you after seeing you sneak through the prices to remind you not to touch. Best of all, you won't be embarrassed to shop all day without buying anything. Just need to find their favorite products, clearly marked prices, in line with their own consumption budget is ok, for me such a mother fear, online shopping has literally saved my life.

Now that I am working, I have the spending power to go to some light luxury stores, but that experience is really far from the embarrassment of my student days. A few common luxury brands, such as Gucci, Lv, Chanel and other offline stores have not visited, after all, we this third-tier city he does not deserve... but the normal collection of light luxury brands is still there, such as Italian space, lucky to go once, um, feel very subtle (smile). There's a long line at the door. I thought it was free. Ask ah, it turns out that there are rules that customers can not enter the store at one time, and there is a person standing at the door with white gloves... A thick sense of embarrassment permeates the whole body, I feel that if I go in and don't buy a thing, I am sorry to shoot such a long line, as well as the white gloves of the brother at the door. After entering a few guides around your service feel pressure, even if the key is embarrassed to say "I just look at I don't buy."

One of the biggest disadvantages of high-end goods in physical stores compared to online shopping is that you can't see the price at a glance. And you will find that you have a special function is: as long as you look at something is absolutely new in the store, and the price is extremely expensive. For this problem, Zhang Boyang, the talk show god in my mind, also said - I dare not try, I am afraid it is really suitable:

Can't I just look at it and not buy it? It's not impossible, can't buy online?! ? Direct Taobao, Tmall, a variety of luxury brands to give you a good classification, is the new season or discount promotion. The emergence of e-commerce online shopping is definitely one of the greatest inventions of the 21st century, it really saved a lot of people like me who have difficulty in choosing + social fear + embarrassment terminal cancer patients ah!!

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