As an internationally renowned city of romance and culture, Paris has many labels in everyone's mind, these labels or fashion, or gorgeous, or deep, or passion, together connect the unique pulse of the whole city. Paris also actively relies on these characteristics and advantages to launch a "charm offensive" with an international style to consolidate its image as a "pilgrimage site" in the hearts of global consumers.

From the perspective of consumption behavior, economic development environment and consumer service ability are always important factors to promote consumption.

As a city with a high degree of globalization and continuous economic activity, Paris ranks first among EU cities in terms of GDP.

According to statistics, in 2020, the GDP of the Paris region reached 709 billion euros, accounting for 31% of the total GDP of France and 4.6% of the total GDP of the European Union. In recent years, Paris has also actively expanded its urban function positioning as an international financial center and a world business and innovation center. By optimizing and upgrading the business environment, preferential policies and consumer services, Paris has attracted many group headquarters, research and development centers, scientific and creative enterprises and world-class high-competitiveness cluster giants to establish themselves here.

According to statistics, as of 2020, Paris has become the region that attracts the most foreign enterprises in France, and the number of major foreign companies ranks second in Europe.

In addition, the Paris region attaches great importance to its identity as the birthplace of a diversified economy, and vigorously develops high-value-added service industries and high-tech manufacturing industries, such as artificial intelligence, clean technology, financial technology, IT services, biotechnology, cultural industries, aerospace and automotive industries, to enhance its visibility and influence.

The diversified and professional economic development environment has laid a solid foundation for strengthening the position of Paris as a consumer center.

In terms of hardware conditions, Paris has also done enough work to enhance its consumer appeal. Located at the crossroads of Europe, Paris has become an important hub connecting a market of more than 500 million consumers to many major European cities.

In addition to optimizing traditional transportation systems such as the international airport, high-speed rail, urban express line, and public transportation, Paris also actively relies on existing resources to expand a variety of transportation options, including shared bicycles, electric motorcycles, autonomous vehicles, and so on, to provide consumers with efficient solutions for regional travel.

Paris also has a number of well-known business circles, and with its own prestigious consumer reputation, further strengthen the Champs-Elysees as the center, the series Montaigne Avenue, Haussmann Avenue, St. Honoret Street and other brings together many international brands of the consumer area chain, to maximize the appeal of consumers.

In addition, Paris also through the "Social and solidarity economic plan", to enhance the ability of enterprises to expand more space, including providing assistance to troubled enterprises, to help create job opportunities, to promote the development of start-up projects, to help energy conservation and environmental transformation, the organic integration of economic and business activities. France also provides consumers with a series of targeted supporting services, from dispute mediation to customs tax refund, from bank payment to insurance claims, from after-sales protection to service consulting, covering the entire process of consumer behavior, greatly improving the shopping experience of consumers, especially overseas consumers, and virtually establishing a guaranteed "consumer reputation" in Paris.

In terms of soft power, Paris attaches great importance to its own soft power in the fields of fashion, culture and tourism, and builds this as a "breakout point" and "growth point" to promote consumption upgrading.

In the field of culture, Paris takes a wide range of museums, art galleries and monuments distributed throughout the city as important business cards to promote cultural consumption, and actively expands business clusters with art, culture and history as the axis, bringing consumers a consumption experience in the sea of history and culture.

At the same time, Paris is also actively attracting consumers with art festivals, cultural exhibitions, trade fairs and discount seasons, and expanding more growth nodes for traditional consumption activities.

According to statistics, Paris hosts more than 400 trade fairs and 1,200 conferences every year, and there are countless kinds of activities.

In the field of fashion, Paris deeply cultivates its own long-standing fashion tradition, innovates market thinking, and actively uses new media channels and diversified publicity methods to actively expand its influence in the fields of couture fashion and luxury goods, firmly grasp the initiative to lead the global fashion barometer, and use it as a "trump card" to promote consumption.

In the field of tourism, Paris has become a synonym for living art, culture, cuisine and history, and has incorporated film, drama, concert, catering, accommodation, sports and other fields into the tourism chain, providing consumers with "immersive" consumption experience and all-round consumer services, and vigorously demonstrating environmental protection, biodiversity, energy conservation and emission reduction and other green concepts in the specific promotion. Inject more vitality into building an international consumption center city.