The First World War brought heavy damage to the old social system that was crumbling at the end of the 19th century, and the social situation changed greatly, and the dress style also changed.

The rise of the middle class is accompanied by a series of changes in social customs: women leave the "stove" to participate in urban life; Corsets were swapped for more practical clothing.

Fashion designers and artists brought a new aesthetic to fashion.

In the first half of the 20th century, haute couture played an important role in driving the development of the fashion industry. The rise of "new media" has promoted Paris' reputation as a "fashion capital" to the world.

1910 Fashion illustrator Madame Paquin

"Madame Paiqui" also known as Jeanne Beckers. In 1891, he opened his own fashion store in Paris, Rue de Peace, very close to the present Paris Lafayette Haussmann store.

La Maison Paquin Rue de la Paix Paris

Madame Paquin's fashion house, which specializes in fur, was not limited to the use of ordinary fur materials, resulting in what seemed to be amazing styles at the time.

Beginning in 1895, Madame Paiquet sent her clothing collection to the Paris Theatre for exhibition.

Even before Paul Poiret popularized Japanese and Orientalist fashion, Madame Paikue began wearing Japanese-style clothes and recommended kimono-style coats to those around her.

In 1900, the Paris Metro began to operate, in order to facilitate the subway, Madame Paiquet designed a skirt length and the floor of the pleated skirt.

In 1900, Madame Paiquet was elected chief of the "Fashion Department of the Paris Universal Exposition"; In 1921, the shop opened in London; He was president of the Paris Fashion Guild from 1917 to 1919. Despite his success in the fashion field, he was too obsessed with 18th century fashion styles and "S" silhouettes, and did not innovate in design, and eventually left the fashion house to his younger brother and the brand's creative director at the time, leaving his own brand. In 1954, two years before her death, her brand and Charles Wirth's went out of business at about the same time.

In 1888, the Carlot sisters started their own business near the Place de la Trois in Paris, which became one of the most attractive fashion houses in Paris at the time.

The eldest sister, Mary Callow, owned an English tailor's house - Ernest Raudnitz - and was considered the best tailor and managed the creative design of the family brand.

In 1914, the store was relocated to l 'Avenue Matignon, near the Champs-Elysees, which was the largest store in the entire street at the time.

Signposts on buildings in Paris

The Callow sisters gained recognition for improving the style of the women's shirt and underwear of the time, and on this basis, they designed more innovative pieces for the era.

The fashion house is known for its practical use of mohair, gold and silver thread, lace and ribbon. By the eve of World War I, the family business also employed more than 600 workers, and the Carlot Sisters were the most copied French fashion house.

They use a lot of colorful lace ribbon decoration in the design, the product is known for luxury style.

In his book In Search of Lost Time, author Marcel Preuss has many memories of the Carlo sisters' designs.

La Maison Callot Soeur

In 1917, towards the end of the First World War, the Callow sisters opened their fashion house in London.

Mary Callow died in 1927, and the brand lasted less than a decade under the management of her two daughters.

In 1937, the brand was sold. Although the brand no longer exists, the legendary dresses made by the Carlo sisters are an indelible representation of the women's style of the era.