I don't know if you have noticed, mention Paris may not immediately think of fashion, but when it comes to fashion, it is estimated that many people will reflexively imagine Paris.

For example, the 2023 spring/summer Paris Fashion Week just ended, anyway, my mobile phone is basically not idle, constantly popping up a variety of apps to push new news about fashion week.

Even when we usually go shopping, counters, advertising walls are not without Chanel, Dior, Givenchy and other big brands, eight of the ten brands are from Paris, France.

Even people who don't pay attention to the fashion world will be influenced by this concept for a long time, "Oh, sure enough, Paris is the fashion capital."

But specifically ask why it is called so, but it is difficult to tell 12345, today come and you have a good talk about why Paris is the capital of fashion, come to meet the curiosity

How good was Paris?

How long is the history of fashion

Internationally, Paris owes its fashion status to a man and a woman.

First came the French king known as the "Sun King" : Louis XIV, arguably the pioneer of French fashion (yes, the one who built the famous Palace of Versailles).

When he came to the throne in 1643, "next door" Spain was the fashion center of the world.

At that time, Spain was in the golden age, the economy was strong, and many countries had to import things from Spain, but the ambitious Louis XIV was not willing to, why should we import things used by the French royal family and nobles from you?

So he began to vigorously develop the French manufacturing industry, focusing on the development of luxury categories, including textiles, clothing, jewelry, furniture, etc., so that the French manufacturing industry suddenly had a qualitative leap, but also led to the economic strength up.

In addition, he is also very sensitive to fashion, but also like the ballet elements into the daily wear, the creation of fashion magazines, tell everyone what clothes look good, where to buy, and promote the development of the high-end clothing industry.

After a series of operations, France soon overtook Spain to become the fashion center of Europe, and Paris naturally became the fashion capital.

Another "credit" for promoting French fashion was Queen Marie, wife of Louis XVI.

Before she became queen, she was very keen on fashion and luxury life, and when Mary became Queen, she had the wealth and energy to devote herself to studying how to dress herself, just like today's fashion bloggers, what to wear is hot, and even aristocrats are copying it.

Queen Mary also trained the world's first fashion designer, Rose Burding, to make her clothes, which became the prototype of the couture industry.

Madona at the 1990 VMA Awards

Although Queen Mary's life was short, her unique fashion taste, exquisite luxury and feminine style has always influenced France and even Europe at that time.

Generally speaking, the development of fashion in France in the 17th and 18th centuries has been quite prosperous, but what were the British, Italian and American people doing at the same time?

In the 17th century, Britain was badly hurt in the war with France and Spain, financial strain, and later civil war, the country had no money to engage in fashion, and even the royal family's dress was very simple.

Cromwell's simple dress at the dissolution of a meeting

Then Italy, at that time, the economy and politics of Italy were in complete regression, before the invasion of France and Spain, and after the tyranny of the Pope, it was indeed a little sad.

Not to mention the United States, when France began to develop fashion, it was not even established, and America was also in a state of colonial plunder.

So to this day, when it comes to fashion history, no one really beats Paris, France.

The United States was founded more than 200 years ago, while France's fashion history has been more than 300 years, which is one of the important reasons why Paris has been able to sit firmly in the position of the big brother of the fashion industry.

A fashion show born in Paris

Fashion can not be separated from the show, a good show directly determines the fashion direction of the next period of time, in fact, the fashion show was also born in Paris.

In the 19th and 20th centuries, Paris had a small success in the fashion field, and fashion was slowly emerging, and a man named Paul Poiret had the idea of displaying clothes in motion, which is to say, to make people wear them.

Then he decided to mix business with social life and held lavish parties 💃 where he asked attendees to wear their best clothes.

Lantern dress and Harlan pants by Paul Poiret

One of the most famous was the "One Thousand Two Nights" party in 1911, where Paul showed off a lampshade dress and Harlan pants.

Later, Ms. Chanel, as we are familiar with, made the fashion show more large-scale, only open to some customers, and professional models, in order to ensure originality and privacy, photographers are prohibited.

Until after the Second World War, the Paris fashion show became more and more standardized, but the clothes displayed can only be tailored, can not be sold directly, although New York began to develop fashion at this time, but Paris and DIOR also did not panic.

In 1947, DIOR directly came out with a haute couture show, which made a sensation in the world at that time, and publicly displayed his works, and from then on, fashion shows began to become a formal and public event.

DIOR introduced it in 1947

DIOR's big move, so that after World War II Paris once again become the international "fashion leader".

Later, big designers such as SAINT LAURENT and GIVENCHY also began to sell, and the fashion industry in Paris directly entered the golden period.

In this way, in addition to the World War II period, the development of fashion in Paris is still quite smooth, and people do also work hard, has been constantly developing and progressing, perhaps this is three points doomed, seven points rely on struggle.

How powerful Paris is now

How high is the status of fashion

Fashion affects every aspect of our lives, so what will affect the development of fashion?

In terms of history, CHANEL's little black dress in 1926, swept the world is still popular today, and DIOR's "New Look" haute couture fashion show in 1947 shocked the whole world......

Take a look at the current fashion heat topic, nothing more than stars attending brand activities wearing a big dress in the circle, a quarter of the show which big brand new products are hot, who and who made a joint......

All kinds of examples show that anything sensational in the fashion circle is almost inseparable from big names, although fashion is not limited to big names, but its development is really inseparable from big names.

However, the big name is also divided into three sixty-nine, like the aristocratic class, each layer of status is different, often concerned about fashion donors should know that in the fashion circle there are "six blue blood, eight red blood", is also the only luxury level division recognized by the world.

Six blue blood brands 👆

Eight big Red blood brand 👆

Among them, the six blue bloods have the highest status in the fashion circle (except for CK in New York), followed by the eight red bloods, and finally other luxury brands.

Wonderful to come, these 14 big names, Paris holds three blue and four red, directly accounted for half, even the world luxury giant LVMH, KERING Group headquarters are in Paris.

In addition, Paris holds fashion Week every year, and its influence and gold content is the highest of many fashion weeks.

Let's just say that while other fashion weeks are imitating or trying to outdo one of the big names, Paris Fashion Week calmly said, "I just want to outdo myself last season."

Why is Paris Fashion Week so confident? Because I'm really good at fashion.

The birth of a lot of big names do not say, but also attract a large number of international top designer brands, the lineup is the most luxurious fashion week, so the influence is also greater, from the information released here that is the international fashion trend vane.

Secondly, Paris fashion Week has a lot of God shows, such as Chanel moved the beach into the show, SAIENT LAURENT for the audience to create a feast of light and shadow, if you are interested in the show, I will open a good talk again.

In general, with such a high fashion status and more than 300 years of continuous progress and development of fashion history, it is not surprising that Paris is called the capital of fashion.

The French style that goes down well

Science has talked about almost, if you talk about it, it is estimated that you are tired of listening to, this party will directly give you some fashion dry goods!

As an old fashion area, Paris has also derived its own fashion style "French style" under the influence of long-term fashion.

The French style began to appear in the 1930s, and this concise and elegant collocation soon became popular, and many countries began to popular French style, including a lot of articles tittle "French style is hot and hot".

It can be seen that the French style has a deep influence on our daily life.

The biggest advantage of the French wind is that it can wear a casual romantic and a little retro atmosphere, and the collocation is also very diverse, generally based on the basic model, the color is very particular, regardless of high saturation or low saturation, it has to be advanced.

Often visit the ins will find that a lot of fashion bloggers, go are French style, one said, French wear can be borrowed is really very high, belongs to is good-looking and comfortable is not easy to be outdated.

Among them, there are the most representative floral and polka-dot elements, and for light retro lovers, everyone should have at least one floral/polka-dot piece in their wardrobe.

The so-called "no flowers do not spring", whether it is a floral dress or shirt, there is no problem with the atmosphere of the magic ah, out of the street, take pictures, nothing aggressive, just looking at will make people feel better.

There must be people who think that I don't usually wear skirts, and I don't like this fancy element.

No problem, that can learn from the French style of another collocation idea "shirt/short top + jeans", sounds very simple, but why can't wear the kind of fashionable sense of the French.

Careful observation is not difficult to find that many French bloggers are very careful in wearing details, good at using silk scarves, necklaces, earrings, hats and other accessories to inject soul into the whole look.