In recent years, Changhong has created "smart home" and "intelligent manufacturing" overall solutions to strengthen the transformation and development of mature industries such as smart home appliances; At the same time, accelerate the layout of emerging industries such as new energy and semiconductors, and create new space for high-quality development, which further expands the brand extension of Changhong.

It is worth noting that Changhong's industrial layout shows a systematic layout, and each business does not exist and develop in isolation, but the business is interconnected or collaborative. For example, its compressors, supporting the mature industry of refrigerator categories; Semiconductor industry enables smart home appliances; New energy layout opens up the industrial chain...... Such business systematization and capacity systematization have realized the value circulation and sharing within the enterprise, and provided stronger momentum for subsequent development.

Changhong multi-industry Corps is creating more possibilities. The listing of "Huafeng Technology" also marks that Changhong has formed a new situation of "7+3" in the capital market, that is, 7 listed companies (Sichuan Changhong, Changhong Meiling, Changhong Huayi, Changhong Jiahua, Changhong Energy, Zhongkemeiling, Huafeng Technology), 3 New third Board listed companies (Changhong Minsheng, Changhong Gerun, Ailian Technology), It has initially built an "enterprise aircraft carrier" that enables both industry and capital. This "enterprise aircraft carrier" has cultivated 20 "specialized and new" enterprises, serving 100 well-known brands around the world and more than 500 million users.

Connection: Resonates with consumers

On December 9, the men's individual FIS Ski Jumping World Cup was held in the KLINGENTHAL Arena in Germany, bringing together the top skiers from around the world. This event is also the first show of CHiQ, Changhong's smart home appliance brand, in the Ski World Cup.

In November, CHiQ officially became the official partner of FIS Ski World Cup and the official sponsor of the German Ski Association (DSV), and announced Viktoria Rebensburg, the famous German Ski World Cup champion, as the brand ambassador. At the event, CHiQ showed a new and upgraded brand proposition of "Smart With Style", showing the brand connotation of both intelligence and style.

Changhong CHiQ's debut at the Ski World Cup is just a microcosm of its marketing. In recent years, Changhong has continuously injected fashion, trend, intelligence and other connotations into the brand, and promoted the upgrading of the brand, and created an internationally renowned brand with global competitiveness. Changhong helped the national badminton team compete in international competitions and became the "champion partner" of the champions; Cross-border cooperation with brands such as 361° to enter the vision of younger and more multidimensional groups, to provide users with multi-scene experience.

Relevant analysis believes that Changhong's series of brand activities are constantly strengthening the connection and interaction with consumers, looking for the resonance of both sides in terms of values. Therefore, the jump in brand value of Changhong is not only the embodiment of technology, industry, intelligent manufacturing, marketing and other strengths, but also the result of the resonance of the brand and the wave of The Times.