Agricultural Bank of China, Huaxia Bank, Bank of Qingdao, China Unicom, Ifeng.com, Pengju Media, Financial Science and Technology, Tencent, Zhihai Dynasty, Honglin Power and other enterprises have settled in Grade A office buildings of the industrial park; McDonald's, Yuan Ji Chuan Chuan Xiang, Weishang Hunan Restaurant, Jubaoyuan, Haifu Family Banquet and other catering brands settled in the park business.

Focus on the new momentum of digital business growth e-commerce industry in the second half to "wisdom" to improve "quality"

"In the context of the development of new quality productivity, the industry's high attention to new quality productivity reflects the brand's expectations for future growth, where 'quality' refers to 'quality',

and from the perspective of brand people, 'quality' is the brand." Qiu Wenbin, founder of Baozun and chairman and CEO of Baozun Group, said at the 8th BECS Global Brand E-commerce Summit held recently.

The 8th Global Brand E-commerce Summit co-hosted by BECS was held in Shanghai with the theme of "New quality Productivity - New functions of digital Business Growth". Based on the current domestic economic environment and consumer market background,

the summit analyzed and explained how innovative technologies such as new quality productivity bring new opportunities and challenges to enterprises and brands while promoting the transformation of e-commerce industry. And how to occupy an advantage in the future business competition, grasp the latest e-commerce trends and development direction.

Although the current e-commerce industry has entered the era of stock and the overall growth rate has slowed down, the e-commerce industry still has incremental growth every year due to various factors such as changes in consumer stratified demand, upgrading of industrial structure, and urbanization process.

According to the statistics of the Ministry of Commerce, the total amount of e-commerce transactions in China increased from 31.63 trillion yuan in 2018 to 43.83 trillion yuan in 2022,

and the online retail sales of physical goods accounted for more than a quarter of the total amount of social zero, becoming the world's largest online retail market for 11 consecutive years.

"2015 was a watershed year for Chinese e-commerce, and the key was the huge growth of B2C." Wu Yue, president of LVMH Greater China, pointed out at the summit that because the proportion of B2C (business-to-individual) in e-commerce in 2015 has exceeded 50%,

the proportion of C2C (person-to-person) in e-commerce has reduced to a relatively small proportion, and in 2015, international boutique brands began to enter Tmall and open flagship stores of their own brands.

In 2015, more and more traditional enterprises turned from traditional sales channels to e-commerce channels. Reports show that in 2015, the online retail market has reached a turning point, and the transaction scale of the B2C market accounted for 51.6%, surpassing the C2C market share for the first time, becoming the main market.

In recent years, the development of callers has gradually entered the "second half", and brand enterprises may need to further build their own digital business system and create a new model of brand omnichannel business growth.

At the summit, Yu Junrui, president of Baozun e-commerce, said that brand enterprises need to balance the layout of online and offline, further increase investment in data and increase profits.

In recent years, Baozun has summarized a set of brand omnichannel business growth methodology, combined with team operations and technical capabilities, so as to help brand customers achieve high-quality, sustainable business growth.

Wu Yue believes that e-commerce is accelerating change, the sales force has a great impact on consumers, the platform is facing challenges, with what way to create value, cultivate the brand, in line with the law of business to have a sustained young development, which is the same business logic.

Yang Li, managing director and global senior partner of Boston Consulting Group, analyzed the macroeconomic development and consumer market trends of brands from the three patterns of large,

small and medium-sized enterprises, and said that brand enterprises need to actively respond to macroeconomic trends from the corporate strategy, their own positioning, the track and the characteristics and development stage of enterprises,

in order to maintain sustainable growth and competitiveness. Constantly respond to changes in market consumption.New quality productivity creates new competitiveness and builds a new digital business ecology

In recent years, for the middle income group, their consumption will become more average, they will put more money in the fast-moving necessities or just-needed categories, so to pull the consumption of some advanced clothing and cosmetics,

it means to compete for the wallet of the middle income group, at the 8th BECS Global Brand E-commerce Summit yesterday, Focusing on "New Quality Productivity - New functions of digital business growth" and based on the current domestic economic environment and consumer market background,

the experts analyzed and explained how innovative technologies such as new quality productivity can bring new opportunities and challenges to enterprises and brands while promoting the transformation of the e-commerce industry, and how to occupy an advantage in the future business competition. Stay abreast of the latest e-commerce trends and directions.