Do not follow the mainstream public, dressing small taste is actually the king of fashion - "finding small fashion brands" is your essential skill! This is the "not completely niche women's fashion brand recommendation at home and abroad" series of new posts, for the pursuit of fashionable cool exquisite single product style girls in the crowd to kill a bloody way!

SJYP (South Korea)
Speaking of niche brands, in fact, this Korean brand momentum is very strong. Korean streetwear brand SJYP, founded by designers Steve Jung and Yoni Pai (SJYP is its sub-brand), is not only stylish and practical, but also affordable, and is loved by K-pop stars and fashion bloggers. Young and energetic girl style, whether it is oversize sweater or patchwork denim and the most in the wide leg pants, all meet the needs of girls. Korean drama can be seen everywhere SJYP figure, of which SJYP denim single products are very much, stylish and novel, one of the most worth buying in the past two years!

Price range: 150-500 RMB

ROLLING ACID (Chinese + Dutch hybrid)
Creative director SONJA Longxiao and Dutch contemporary artist MR PONG PONG nurtured the designer brand ROLLING ACID with its own contradictory properties through resonance and collision. ROLLING ACID GIRL must be a cool girl with independent ideas. The whole brand design looks like the innocent graffiti of children, but it is full of black humor. Version type is simple, bold color jump, recommended to the cool girl who loves graffiti, the shape of the whole body is full of "personality"!

Price range: 1000-2000 RMB (discount items have hundreds of yuan)

GROUND ZERO (UK)

Many of you may not know that Ground-Zero is a brand from the United Kingdom, founded by Chinese brothers Eri & Philip Chu in 2003. The clothing design is mainly based on T-shirt slogans and satirical patterns, and the clothing style is mainly relaxed and comfortable British street style. The version is simple and elegant, embroidery, printing, letters are commonly used elements, is a full sense of street design trend brand. Including some glasses and other accessory pieces, etc., all give people a strong sense of freshness, as a fashionable soul, maybe you should start.

Price range: 1000-3000 yuan (discount items have hundreds of yuan