KINGLAND, a sportswear brand belonging to Xiamen Jianyu Industrial Co., Ltd. under Xiamen C&D Shares, was founded in 2020 by a professional outdoor sports design team with more than 20 years of experience.

The design team always insists on functional innovation and pays attention to practical details, and is committed to the research and development of graphene smart wear, plant fiber environmental protection,

superimposed state technology thermal insulation and other products, and has won the outdoor product development and innovation awards such as CF. The designer is good at combining outdoor sports with fashion elements, and each piece of work has both daily wear and outdoor protection functions, creating a new era of mountain fashion.

"What is the most malleable parasite? It's what people think; A single thought can create a city, a single thought can change the world and rewrite all the rules of the game. That's why I stole it from my dream."

This classic movie line is the inspiration for the theme of KINGLAND's new launch "INCEPTION" this season. "Where are the city limits? Where is life going? Who am I? Where is my limit?" All the answers come from our mental world, from the thoughts of the moment.

Whether it is natural ecology or science and technology intelligent wind, whether it is in the city or outdoors, KINGLAND can use smart wear, technology lock warm, antibacterial protection and other new functions, new materials, new technology for everyone to decrypt the new wear solution, beyond the inherent cognition, weave and rebuild a new series of "KINGLAND WORD".

Butterfly worm

Founded in 2021, Butterfly Worm is a fashion brand featuring distinctive prints originally designed by designer Dong Yar. With a desire for freedom and a desire to restore a colorful life, designer Dong Yar painted a series of paintings about butterflies and insects,

and conceived the idea of making them into clothes as prints, hoping to bring a hint of color and vitality to those who wear and see it. This is the original intention of butterfly Worm.

In tone, the brand makes good use of a large number of strong contrasting colors, overlapping of similar colors, interweaving with streamlined textures and pop prints, emphasizing the "dopamine" emotional impact that brings colorful and free to the audience.

The butterfly worm with the theme of "Encounter · Wonderland", with the goddess mending the sky, Jingwei reclamation and other myths and legends as inspiration, these elements cleverly integrated into the clothing,

in the spiritual core of the Oriental fairy story, with the clothing language interpretation of the integration of Chinese aesthetics and modern design beauty. This series is not only the designer's tribute to the traditional Chinese mythology, but also the inheritance and innovation of traditional culture, presenting the ancient Oriental aesthetics in a more fashionable way.

The show added "new", showing the new consumption scene of fashion social lifestyle

In addition to the "Wonderland Walk" fashion show, this year's "TRENDY UP Fashion Show" has also added the "Fashion · Designer brand collection space", which is the show and buy mode, and the "1*100 Youth · Fashion Week's Island Language Party" fashion aesthetic salon,

expanding the show into a new scene showing a new way of fashion life for the public. Try to establish more dimensions linking consumers and brands, and foster rapid incubation of local design talents.

Xiamen International Fashion Week's own "Fashion · Designer brand collection space" showcases "the same style", and builds a one-stop social consumption scene of "show and buy" with the mode of "release + retail", assisting designers to open the full link from design to market.

It is reported that through the linkage of this show, the new original designer brand has further increased the media exposure, and harvested more than 20 million market orders, and achieved considerable commercial transformation and income effectiveness.

The "Time" platform will continue to deepen the building of the platform, enable designers to grow, continue to broaden business channels for cooperative designers, create commercial value, promote excellent design works to a wider group of consumers, and generate more beautiful city links.

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This event is jointly presented with Meitu Company Wink team, gathering dozens of local opinion leaders and youth representatives in the field of high-quality fashion and art in Xiamen, providing them with opportunities for community cross-border,

brand cross-border and cooperation and exchange, integrating high-quality youth resources, assisting in co-creation, and allowing inspiration to occur. At the same time with "time environmentERDOS 2024 Spring/Summer fashion show, New Balance retro new colors | is a beautiful thing

ERDOS (ErDOS) 2024 Spring/Summer Fashion Show with the theme of "Whirling FLOWING FLOWER" will be presented in Shanghai Star Art Museum on April 15, 2024.

The section of women's wear revolves around flowers and flow, starting from cashmere, spanning workplace, vacation, outdoor scenes, and finally moving to a dreamy chapter of dress. The FINALE begins with the flowers,

the colors go deeper and lighter, showing the process of flower growth and flow, and gradually restoring the purest tone of cashmere, where the cashmere breaks the shackles of the conventional dress, but also reveals its infinite size and space.