In the final two minutes of Finals G5, Celtics coach Mazzulla replaced Tatum, Brown and Horford, letting them take turns enjoying the cheers of the TD North Shore Garden fans.

The Celtics did not return to Dallas for the Finals, winning the franchise's 18th O 'Brien Trophy with a 4-1 win over the Mavericks. The newly won trophy also allows the green shirts to surpass the "longtime enemy" Lakers and enjoy the first throne in the league's history of champions.

"Mr. 200 million" Doncic finally lost to the NBA's first "Mr. 300 million" Jaylen Brown, who was crowned FMVP with his outstanding play in the series. This "billion dollar player" duel, Brown had the last laugh.

Fans also spent a lot of money to witness this classic moment in NBA history. According to TickPick, the average ticket price for Game 5 at TD's North Shore Garden Arena is $2,213, with the lowest tier going for $1,715. The average ticket price of $2,213 also set a new record for tickets to a sporting event hosted by the city of Boston.

The reason why fans are so enthusiastic is that although Boston is known as the "sports city" with teams in the four major North American leagues, the last time the city's NBA team won the title was in 2008, when the "Big Three" of Pierce, Garnett and Ray Allen defeated Kobe Bryant's Lakers. Seeing the team at the top of the NBA for the first time in 16 years has undoubtedly rekindled the enthusiasm of Boston fans.

The enthusiasm and contribution of fans make the NBA earn a "full pot". The 2023/24 NBA season has come to an end, which also means that the new season has entered the countdown. The focus of the new season is undoubtedly how the NBA's two major broadcasters make good use of the last year of contract authority to play the surplus heat. In 2014, the NBA reached a nine-year broadcast deal with ESPN and TNT worth $24 billion.

The NBA's new broadcast deal will be three times as big. According to a previous report by the Wall Street Journal, ESPN, NBC and Amazon will join forces to win the new cycle of NBA broadcast rights contract - this 11-year contract, the total value of up to $76 billion.

With the NBA poised to move into a higher revenue bracket, 2024/25 could be a watershed season for the NBA. Can the Celtics, who won the franchise's 18th title, start a new dynasty? The Green Shirts have created a perfect ending to the season and set the stage for the start of the new season in about four months.

Six wins in six years, Celtics start a new dynasty?

In the past six seasons, the NBA championship has been divided between the Raptors, Lakers, Bucks, Warriors, Nuggets and Celtics.

There are two meanings behind the six-team championship in these six years. First, the NBA has entered the era of competition in the past six years. No other team has reached the Finals five years in a row and won three of them like the Warriors.

Behind this is of course the introduction of the Super Luxury tax for the 2015/16 season. No owner wants to bear the consequences of paying a larger tax but not winning the championship, so this season's Warriors after paying $188.2 million in luxury taxes, in the offseason with Thompson's extension also entered a standstill, the latter wants a higher contract, but the team is not willing to pay more cost.

But the 2023/24 Celtics "only" have to pay $41.4 million in luxury taxes, ranking fifth in the league. It also reflects the Celtics' healthier and more stable approach to building under the control of President of basketball operations Stevens.

Another meaning behind the title of six teams in six years is that the championship trophy that has been missing for 16 years may allow the Celtic to create a new dynasty era. You can look at the growth of the Warriors dynasty, and by looking at the team structure, you can find that the two are very similar.

This "team building formula" can be basically summarized as - young head coach + team training new growth + precise reinforcement. After leading the team to the championship, the 36-year-old Mazzulla surpassed Pat Riley (37 years old) to become the youngest coach to win a championship in the NBA.

If it is strictly said that Cole's success is a flash in the pan of the young coach, then Mazzulla's success once again proves that age is not a coach's short board, how to instill the coaching system to the players and adjust the dressing room atmosphere is the key.

As for Brown and Tatum, the Celtics were the two draft picks in 2016 and 2017, respectively. Around the training of these two cores, the Celtic people gave enough space and time for growth, and finally the "double exploration" combination did not live up to the cultivation of the team.

On the basis of having a stable structure, Stevens got Porzingis by trading away Smart Brother, also a draft pick. In addition, the team also paid Lowe, Brogdon, and two first-round picks in exchange for Holiday, completing the team's final piece of the championship puzzle. Of course, it should not be forgotten that Stevens' predecessor, Ainge, traded Kemba Walker for the interior core of Horford.

It can be seen that the Celtic team building model is relatively healthy and benign. No blind reinforcement, no huge salary, no giving up training, and no hesitation IN the face of the title puzzle ALL IN the deal, these factors combined to help the Celtics win back the championship after 16 years.

This championship not only broke the Celtics' heart wall and outside doubt, but also made the Celtics owner Vic Groesbeck more happy and willing to pay the luxury tax. For the 2024/25 season, Brown's five-year, $304 million contract extension with the team this year will become official. This will undoubtedly reduce the team's cap room and increase the team's luxury tax expenses.

However, with the title in hand, paying a little more luxury tax is not a big problem for the Celtics.

NBA league and team sponsorship revenues hit new highs

In terms of sponsorship revenue, the NBA and its teams also earn a "full pot." This season, the NBA also sold big contracts for referees.

In February 2024, the NBA entered into a partnership with Emirates to become not only the first title partner of the NBA's midseason championship, but also the NBA's first referee jersey labeling partner. During the semi-finals and championship of the Emirates NBA Cup next season, Emirates will be allowed to place signs on the arena. According to foreign media reports, the deal will bring the NBA $500 million in advertising revenue per year.

In fact, the NBA recorded record sponsorship revenue last season. According to multiple US sports business media reports, the NBA's sponsorship revenue for the 2022/23 season reached a record high of $1.66 billion. It is foreseeable that the NBA has reached a heavy cooperation with "Tuhao Aviation", and the sponsorship income of this season may usher in a jump.

In terms of team revenue, thanks to the newly created midseason Championship and the growth of new stars in the league, multiple teams have multiple sponsorship contracts. According to a report by SponsorUnited, NBA teams saw a 7 percent increase in sponsorship revenue for the 2023/24 season, reaching a record $1.5 billion. Alcohol brands had the highest number of sponsorships at 290, but financial services brands spent the most at $247 million.

Among the top 10 sponsored brand categories, technology brands saw the second largest increase in spending, with a 26% increase, while automotive brands saw the first increase in spending, with a 32% increase. Some of the most active brands that sponsor teams are also NBA league sponsors - Tissot, Michelob Ultra, State Farm, Ticketmaster and Gatorade - each of which has partnerships with at least 80 percent of NBA clubs.

In terms of player sponsorship, SponsorUnited noted that Grady Dick, Jalen Brunson, Orsal Thompson and Amen Thompson were the players with the most endorsement deals in the past year, with each player signing at least six contracts.

11 years, $76 billion, NBA super broadcast rights settledFor the NBA, whether the Mavericks win or the Celtics win this season is "acceptable" to them.

Why do you say that? The reason is that the Mavericks have two of the most outstanding singles stars in the league today - Doncic and Irving - who have proven more than once that they have a flowing style and a smart mind. The Celtics are the league's veteran giants, but also one of the founding fathers of the NBA, in the sports city of Boston, as well as the United States has a rich sports atmosphere of the country, I believe that no one will not want to see the good story of the revival of the giants.Then the game becomes beautiful, is the biggest basis for NBA ratings guarantee. The direct benefit of the ratings is the NBA signed an 11-year, $76 billion broadcast contract with Amazon, NBC and ESPN.

According to different budgets and needs, the NBA provides different types of rights packages for the three. According to several US media reports, ESPN pays $2.8 billion a year to win the NBA Finals, conference finals, weekly prime time games, and shared international broadcast rights of the WNBA and future; Comcast's NBC paid between $2.5 billion and $2.6 billion for the rights to two prime-time games a week, the conference semifinals and the conference finals, and an NFL-style version of the NBA's "Sunday Night game." New streaming giant Amazon is expected to pay between $1.8 billion and $2 billion for a package that includes midseason games, play-offs, first-round playoff games, and WNBA and international rights.

But for fans of TNT's flagship show "Inside the NBA," next season will also be their last. During this year's Finals, Barkley announced that next season would be his last as a television commentator. In other words, in the NBA has not yet officially announced TNT out of the case, Barkley from the side to confirm this statement.

Until now, the NBA has not had a long-term streaming partnership with a top Internet platform. Us media news pointed out that in addition to Amazon, Apple also intends to join the competition for NBA copyright. Both Amazon and Apple can see that the NBA is "embracing" the digital age and "chasing" young users.The 2024/25 season will be the contract year for the NBA's broadcast rights. But unlike the players who need to play a bright performance in the contract year, the NBA has helped itself to win the "super contract" in the next cycle through the "stable performance" in these years.