Chinese people are familiar with the big white rabbit milk candy, Phoenix bicycle LOGO, packaging pattern into a T-shirt, hoodie, sweater, stirring the world fashion; "Lafayette" and his cat are printed on beer bottles, and beer is a wine, but also a fashionable product, which is contested by the collection.
When talking about the future planning of Centrino fashion, Fang Tao said, "We want to help the brand innovate through the power of fashion design, make good products, and let the brand establish a deeper emotional connection with consumers."
Today, even the wine flavor is afraid of the alley, we want to let China's domestic fashion brand shine on the international stage."Reform and opening up: 30 years of clothing change
The Third Plenary session of the 11th CPC Central Committee has just come to an end, the French Pierre Cardin was invited to China, "suddenly like a spring breeze in the night", he opened a door to fashion in China,
China thus founded the first fashion magazine "clothing", the establishment of the first professional fashion school Beijing Institute of Fashion Technology, Chinese designers gradually stepped on the world stage.
Chinese clothing, slowly bid farewell to the past single popular style and color, creating a "thousand trees pear blossom" "disorderly flower gradually charming eyes" fashion beauty.[Pierre Cardin is here]
Beijing, 1978.
A foreigner in a woolen coat with a scarf casually draped around his neck and hands tucked in his pockets walks through a crowd of Chinese in crumpled Zhongshan suits and old cotton-padded jackets.
The photographer's camera keenly captures the classic moment, with the Chinese looking at the foreigner curiously as if he were an alien. A Chinese man in thick cotton pants and carrying a large canvas bag touched the tip of his nose and looked sideways at the foreigner with an expression that wondered: "Who is this foreigner?"
His name is Pierre Cardin. He's from France.
It was a black and white photo, and Chinese people who lived through that era must be sure that the clothes of the Chinese people in the photo were either dark blue, gray or black. When the first foreigners arrived in China after the reform and opening up policy,
they would see such a scene - Chinese people dressed in impersonal blue clothes with similar styles. From a distance, the dense crowd looks like a group of "blue ants".
Pierre Cardin's affection for China began with a Chinese carpet. Fang Fang, his Chinese chief representative, said that in January 1976, Tianjin Carpet Factory brought its products to France to participate in the exhibition,
Mr. Cardin saw a tapestry woven with the Great Wall pattern, particularly like, and said to buy. The Chinese delegation said they couldn't sell it, it was for exhibition.
Mr. Cardin said, "What if I want to buy it?" The delegation said, "You have to go to China to sell it to you." To buy the carpet, Mr. Cardin first came to China as a tourist in 1978. After coming, Mr. Cardin found that China has no fashion, walking on the street only look at clothes, even men and women can not see.
In April 1979, Pierre Cardin received an official invitation to China. Zhou Changqing, the current president of Fashion Magazine, recalled that Pierre Cardin's visit was done by China Silk Import and Export Corporation, and the Ministry of Foreign Trade invited Pierre Cardin to visit China.
This "tailor" from France is about to tear a corner of Chinese fashion. After approval, Pierre Cardin held China's first fashion design show at the Cultural Palace of Nationalities in Beijing. At the time, it was a sartorial viewing event limited to insiders in the Chinese fashion and foreign trade worlds.
On a makeshift catwalk, eight French and four Japanese models, brought by Pierre Cardin, swung their hips and hips in a catwalk to pop music. The tall, relaxed women in their shoulder-shrugging dresses were a sharp contrast to the breath-holding Chinese audience in their blue and gray uniforms.
In China at the beginning of 1979, the Third Plenary Session of the 11th Central Committee of the Communist Party of China continued, and the curtain of "economic construction as the center" was opened.
On April 9, 1979, The State Council proposed to speed up the development of light industries with "less investment, quick results, more accumulation and high exchange rate", and the garment industry was among the best.
However, it is clear that the Chinese people cannot cope with the visual impact brought by Pierre Cardin at this moment. Xinhua News Agency reporter Li Anding, who went to interview that day,
later wrote a detail about the scene of the viewing party: when a blonde beauty stopped to face the audience and suddenly opened her dress to the excitement, the people under the audience actually fell backwards like a wave. "It's like hiding from a shockwave that's close at hand."
