LYST, a popular fashion search platform, released the "2021 Fashion" report, announcing this year's annual single influence list, annual fashion hot spots, and predicting the global fashion trend in 2022, comprehensively presenting the impact of the epidemic and the development of digital technology, what far-reaching changes are being produced in the fashion industry.

Major sporting events such as the Olympics and the European Cup have brought unprecedented fashion to athletes' uniforms and the general public's everyday wardrobe;

Wide edition clothing and mini pieces are selling well at the same time, meeting the dual needs of people in the post-epidemic era to feel comfortable and happy;

Offline show intensive return this year, fashion week with goods effect is still considerable;

At the same time, cross-border cooperation is increasingly beyond the traditional definition of fashion.

LYST said its findings are based on data from 150 million + shoppers searching, browsing and shopping on the platform this year.

It's a big year for sports fashion

With the 2022 Winter Olympics and the Football World Cup approaching, sportswear is becoming more fashionable and suitable for more everyday situations such as work and life.

LYST said that in June, ahead of Euro 2020, global searches for "football" T-shirts increased by 33%.

After skateboarding entered the Tokyo Olympic program, more and more young people came into contact with skateboarding, which also attracted the attention of luxury brands.

Fashion digital products sell well

As personal style is increasingly experienced and expressed online, fashion brands are increasingly introducing new digital products, such as NFT, virtual idols, and partnerships with video games.

Most recently, Balenciaga partnered with Fortnite to provide in-game digital and fashion. Within 24 hours of the physical capsule collection's release, LYST searches for "balenciaga x fortnite" spiked 72%, while demand for Balenciaga increased 49%.

Environmental awareness landing

Sustainable development has become an industry consensus. LYST platform data show that so far this year, the sales of vegan leather products increased by 178% year-on-year, and the search volume of plant dyeing products increased by 131% year-on-year.

Home atmosphere pervades

With more time spent at home, work attire has become more relaxed. According to the report, demand for oversized suits on LYST's platform increased by 109% in August compared to last year, while demand for wide-leg pants increased by 87% from July. At the same time, the brand also strives to create a safe and relaxing shopping environment like home.

The fashion Week effect is back

This year, the world's major fashion weeks are officially back offline. Nearly a week after New York Fashion Week, searches for mini bags (+56%), Thom Browne dresses (+36%) and cut-out knitwear (+33%) increased significantly on LYST. Leather loafers (+28%) and Peter Pan collared shirts (+23%) were all the rage for a few weeks after London Fashion Week dropped its preppy look.

The number of unexpected crossings has increased

From Palace and Stella Artois teaming up to create streetwear, to Heron Preston designing upgraded airbags for Mercedes Benz, it seems that any brand in any industry can work with fashion players. There are many unexplored areas here that are ripe for further cooperation.