Life in Paris

Leaving the Grand Palais in Paris and stepping onto the most romantic streets of Paris, Virginie closely combines haute couture with Parisian life.

The models led their dogs and carried wicker baskets beloved by women in the 1970s, filled with the city's four seasons of flowers, restoring the indispensable beauty of French women's lives.

Extra-long dresses or scarves touch the brick and the years of the city she walked through, and the careless CHANEL girl leaves a flash and relaxed figure in any corner of the city of Paris.

Dressing art

Virginie Viard brings her love of painting and sculpture into the CHANEL 2023/24 autumn/winter haute couture uniform series, seeking a more delicate carrier of haute couture for women's clothing with artistic brushwork.

Watercolor spreads over classic styles, with sequin embroidery flashing and changing colors as the model steps, like ripples on the Seine River.

She also embroidered the beautiful and full flowers and wild fruits, strawberries and blackberries in the oil paintings on tulle and shirts, and simulated the glass beads into translucent fruits with exquisite techniques, transforming the abstract from the craftsman's heart to the realistic.

The texture and style of the sculpture and architecture also compose the texture of the old city over the years for the 2023/24 haute couture uniforms.

The flower pattern on the embossed texture of the gold soft shell fabric is as bright as the sun, while the plaster texture of the white slip dress and the flower embroidery deduce a different creative spirit in the haute couture.

The wind of the Seine

2023/24 Autumn/winter Haute couture uniform collection will also give the wind of the Seine to Parisian women, with light and slightly transparent tulle effect to convey the romantic atmosphere of the city.

The dress styles that have been weakened in the season's high standard have become more everyday dresses of gauze fabrics, which are either thin and flapped with the wind or stacked with a majestic charm, keeping the wind of the Seine in the design, and the people wearing them can return to the daily life of the city at any time with the light posture of the wind.

The final bride also appeared in a hazy tulle dress, wearing a veil to conclude the show with a simple and clear gesture.

Behind this romantic and wonderful haute couture feast, CHANEL carries the original fashion mission: to integrate unique and superb technology into the brand's clothing, continue to inherit the exquisite and proud traditional skills, and focus on the perfect control of every detail, so as to achieve the unique and extraordinary charm of Haute couture.

31 Rue Cambon can be said to be the core of CHANEL's superior craftsmanship. In 1910, Gabrielle Chanel opened her first shop on this street, launching her great fashion empire with elegant and comfortable designs.

In the late 1920s, she established her own boutique and workshop at No. 31 on this street, and together with hundreds of tailors, she turned her gorgeous fashion ideas into reality.

Today, CHANEL has become the oldest and most active haute couture brand, and No. 31 Rue Cambon is still CHANEL's only haute couture creation and sacred temple in the world.

It is here that the French haute couture uniforms are most proud of the exquisite handmade art, as well as the unique charm and novel creativity.

On the top floor of this historic building, the Chanel Haute Couture Uniform Workshop has always been committed to creating exquisite craftsmanship, making clothes in two workshops called "Flou" and two workshops called "Tailleur".

The "Flou" workshop employs 25 tailors who specialize in making dress dresses and shirts from rare and lightweight materials such as tulle, black yarn, chiffon, crepe and lace.

The "Tailleur" workshop has 25 tailors who make coats, skirts, trousers and coats from fabrics that require special handling, such as tweed, wool and leather.

Known as the "Temple of handmade clothing", the Chanel Haute couture uniform workshop has passed down the spirit of the chief tailor from generation to generation. The head tailors are responsible for making sure that the 60 to 70 styles in each collection are finished to the highest standards.

It takes an average of more than 200 man-hours to make a haute couture suit, and 300 to 600 man-hours to make a dress dress. For a haute couture wedding dress, it takes more than 1,000 hours to perfectly present it. Such meticulous craftsmanship and time is what gives each Chanel haute couture uniform its unique value.

Nowadays, CHANEL balances the charm of haute couture craft with the sense of life, embodying women's delicate thinking, independent spirit and attitude to life with exquisite craftsmanship, and once again setting up a fashion model that nourishes the present and future.

"To wear a Chanel Haute Couture uniform is to discover a new self and to be elevated like never before. You have a lot of respect for it because it's the ultimate glamour."