Li Qiong told us that the independent original design of clothes will allow consumers to have the feeling of exclusive customization by designers, clothes are more designed, personalized, not easy to clash, and in the design is also more bold.

The bold design makes the clothes full of memory points, very personal. It is understood that many consumers will also love a designer's work, appreciate a designer's style so as to carry out long-term consumption, increasing customer viscosity.

Ms. Lin, who has been designing independently for seven years, thinks consumers will prefer more practical clothes this fall and winter. There are many ways to wear a piece of clothing, which is both practical and design. This down jacket comes with a collar made to look like sleeves, which is very interesting.

In addition to the independent design of the style, in the color, the independent original designers have also made a lot of efforts, this independent original design is called the color lab, clothes in accordance with different colors arranged in the mall is very attractive.

Sheng Yajun is the designer of the color Lab, she told us that the color lab will refine the four popular colors of each season, and place different styles in a main color space, so that consumers can have more choices. Some of these colors were developed by the color lab itself.

In the market, the reporter also saw that the color of autumn and winter clothing this year is very different from previous years, no longer based on black and white, but the overall bright a lot, pink, yellow, green, blue has become the main color system. Mr. Sheng said that was largely because of changing consumer demographics.

Designer Sheng Yajun: "Mainly young consumers are huge, now most of the main consumer groups are 90, 00, their choice of clothing is very different from the past, they want to have a great jump in color and style, and bright personalization."

In Guangzhou, the reporter came to the main high-end clothing wholesale Baima clothing market, Guangzhou Baima clothing market is an important clothing wholesale distribution center in South China, there are thousands of clothing brands, from here wholesale out of the goods radiate more than 30 provinces and autonomous regions. So what's trending this year?

In the clothing market, we found that there are a lot of bright colors this autumn and winter. T-shirts, coats, tops, and pants are not lacking in bright colors. But this year there's something even more special. Fur is usually a dark color, mainly black, but this year, bright colors seem to be in fashion.

Unlike previous years, leather is back in fashion this year. But the style is different. In the design, most of them use relatively bright and bright colors. The surface has also been specially treated to make the color more eye-catching. The version also belongs to the outline shape, which reflects the new vitality everywhere. There was a similar change in fur.

Sheep curly collar, left and right sides of the asymmetric design, the style is very novel. In addition, the fringe is added to the back, which is very sought after by young people, so that the style of the whole fur is very young and gets rid of the stereotype of people's fur in the traditional cognition.

When we visited the market, we also found that this kind of plaid clothing is more. What kind of popular style is this? Yao Jiewei, the clothing operator of this shop, introduced this kind of clothing to us as Xiao Xiang Feng.

They are usually checked and very simple and beautiful. This style can more highlight the elegant temperament of women, the lines are also very smooth. A coat like this belongs to that style. Viscose and polyester are added to the fabric.

This fabric feels very granular, of course, it is also very three-dimensional. Coupled with the alternating yellow and gray plaid, the whole temperament is immediately younger. And in this store is not only a small fragrant clothes, this vintage plaid coat is also very good to sell recently, very hot.

Then in autumn and winter clothing, down jackets must occupy a place. So as a traditional winter dress, what will change this year?

Qian Minghao is the owner of this clothing store.

His family mainly deals in down jackets. This period is a critical period of sales, he will be in the store every day to watch, this period is also an important period to determine whether his business is good. This year Qian Minghao's down jacket sales are good his home a down jacket sales is very hot. So what's so special about this down jacket?

Clothing store operator Qian Minghao: "Our velvet is 90 white duck down, is a velvet, warm is the best velvet, and then the cut flower cut is straight, so wear up will be very thin, but also elegant, and then the color this autumn and winter popular color, called grapefruit color, we this cloth inside, are our special custom is special custom."

If you want to make clothes become popular, you need to work hard, you need to get the details right, you need to have a keen insight into the market, and you need to have the latest fashion elements. Of course, we also have to make different styles from others to detonate the market.

Costume people are constantly moving forward, afraid to keep up with the tide of fashion. And Chen Jihong 20 years as a day in the garment industry struggle. Every year she thinks about how to keep up with trends and create something new and more marketable.

This year, Chen Jihong and her team pay great attention to design innovation, and she pursues the combination of art and clothing. This is also her attitude to seek better development.

Incorporating traditional art patterns into modern clothing is Chen Jihong's main style this year. Using the characteristics of wool, the strong shrinkage process makes the pattern more layered and three-dimensional,

so as to present a richer visual sense. Chen Jihong thinks that in order to really make new and creative clothing, we must not only work hard on the fabric, but also make a breakthrough in the process.