Behind it is reflected in the changes in factory production, the formation of "sales", "small single fast return" model, the industry average inventory rate dropped from 30% to less than 10%, zero inventory factories also have.
These cases are worth learning from their counterparts in Shandong. At the same time, Shandong will promote the high-end of the textile and garment industry and promote the optimization of industrial structure.
With the printing and dyeing industry as the fulcrum of industrial safety and efficiency improvement, and clothing home textiles and industrial textiles as the industrial growth point, further optimize the industrial structure,
and gradually change the industrial status quo of the textile and garment industry in our province, which has a large proportion of cotton textile, a small proportion of terminal products, and a relative lack of printing and dyeing links, and constantly promote the industry to extend to the high-end of the value chain.
In terms of promoting high-end in key areas, Shandong will vigorously develop six major fields: new fiber materials, high-end textile manufacturing, intelligent green printing and dyeing, fashion home textile clothing,
high-end industrial textiles, and high-end textile machinery. Promote industrial digital transformation, and promote the in-depth application of new generation information technologies such as industrial Internet, big data, cloud computing, artificial intelligence, blockchain, and 5G in the textile and garment industry.
Cheng Yan, director of the e-commerce Department of Zhejiang Provincial Department of Commerce, believes that through new economic forms like live e-commerce, the use of big data resources provided by platform enterprises, insight into new consumer demand,
rapid response and meet demand, many industrial belt factories have transformed from the original "order economy" to "demand economy", providing a first-mover advantage for Zhejiang industrial belt in a new round of competition.
The main body of the market is the key to promoting industrial upgrading. The "Opinions" proposed that Shandong will also vigorously cultivate and introduce well-known institutions, well-known competitions and high-end talents in the field of fashion design,
and gather a group of fashion "masters, events and big names" with wide representation and influence. Enterprises are encouraged to participate in internationally influential international clothing fairs, fashion weeks, industry forums, design competitions, etc., to connect with the forefront of international fashion trends.
In terms of brand building, it will guide enterprises to face the consumer market and downstream market, strengthen brand thinking, innovate brand operation mode, expand brand marketing channels, establish international and domestic,
online and offline multi-level, diversified marketing system, and create a number of end-consumption brands, processing and manufacturing brands and regional cluster brands with large market influence and high reputation.
Throughout the Shandong textile and garment industry, mainly in the upstream of the industrial chain, there are not many famous clothing brands in Shandong. In the "2020 China Textile and Garment Industry Brand Value Ranking" released by the China Business Industry Research Institute,
Shandong is the only one brand listed in the top 10 brands. How to improve the fashion innovation ability of garment and home textile industry, create well-known brands at home and abroad,
and give textile and garment design products high added value is also one of the problems that need to be solved in the development of textile and garment industry in Shandong Province.Forty years of Chinese fashion
Following New York and London, Shanghai Fashion Week has become the world's most high-profile fashion event.
In 2021, Shanghai Fashion Week has jumped to the fourth place in the global Fashion week vitality index. In the past two years, Shanghai Fashion Week took the lead in breaking the shadow of the epidemic,turning to the online cloud fashion week, and then the first offline fashion week to restart, attracting Dior, Versace and other big names to come to Shanghai to show.
Since its birth, Fashion Week has been scrutinized by the world's most critical eyes, and has gradually become an important standard to measure the maturity of the fashion industry and national influence.
Therefore, the changes in the pattern of fashion week can intuitively reflect the changes in fashion influence: Paris and Milan in the first echelon are stable, London, New York, Shanghai in the second echelon you catch up with me, and Tokyo, which had been placed on high hopes, has gradually lost its position as the spokesperson of Asian fashion.
After decades of leading fashion, a similar story has been repeated in the fashion circle - after World War II, the United States and Japan challenged the European fashion authority and became the focus of the fashion circle.
The course of fashion is not necessarily similar, but the results are predictable. A country with a stronger economy will inevitably give birth to an independent fashion aesthetic.
