Based on the Bay Area, open up the "big picture" of international vision


At the same time, this fashion week will link the city's 20 core business circles to bring more than 100 fashion experience and consumption promotion activities to further stimulate the vitality of urban consumption.

As the "highlight" of Shenzhen Fashion Week, the "Digital Ordering Fair" will combine the opportunity of local commercial brands to carry out the 2024 autumn and winter ordering fair one after another,

deeply study the needs of digital transformation of the industry, constantly optimize the online digital ordering platform, and build a "cluster ordering fair" with a number of original designer clusters;

To achieve "buyer common", "traffic sharing" and "service sharing", jointly support and cultivate local excellent designers, help brands and designers to land in business, and create Shenzhen clothing commercial brand cluster advantages.

Based on the Bay Area, open up the "big picture" of international vision

Opening an international perspective and deepening fashion exchanges and cooperation in the Bay Area is also a highlight of this fashion Week.

At this fashion week, Shenzhen Garment Industry Association initiated the establishment of the Bay Area fashion Industry Strategy Committee. Lin Jie, deputy secretary-general of Shenzhen Clothing Industry Association,

said that it will organize and integrate domestic and foreign fashion resources to promote the development of Shenzhen Fashion Week, enhance the status of Shenzhen Fashion Week in the international fashion field, and enhance the competitiveness of Shenzhen clothing and design brands.

This year's Fashion Week will also jointly organize the "Young Woolen Designers Competition 2024" in collaboration with the Hong Kong Woolen Innovation and Design Association (KIDS), which will focus on displaying the winning works of the Greater Bay Area Sweater Design Competition.

More excellent works and creative talents will stand out through the exhibition, providing a platform for the development of new impetus for the industry.We can see the light of civilization through the threads

The dazzling clothing culture reflects the development track of ancient material and spiritual civilization, and Outlines the continuous life of the Chinese nation

The integration of classical elements and modern creativity brings more diversified and novel aesthetic experience to people, and also helps the ancient clothing "positive youth".

Wearing hairpinned flowers, holding a group fan in his hand, his sleeves were fluttering... Walking the streets of Suzhou, Jiangsu Province, on a warm spring day, tourists in traditional costumes frequently catch your eye.

They visit the garden, the water town, feel the ancient charm of the south, but also with the body "into the scene", let people have the sense of history through. In recent years, with the continuous heating up of traditional culture, many people,

especially young people, begin to admire the beauty of neon clothes. Traditional clothing has become a choice for many people to shape their personal images and life rituals.

China is known as "a land of rites" and "a country of clothes". All kinds of traditional clothing are not only beautiful, but also carry rich historical information and cultural connotation, reflecting the overall customs, ideas,

technologies and cultural characteristics of the society. The Qin and Han costumes are simple and solemn, the Tang costumes are luxurious, the Song and Ming costumes are delicate and exquisite,

and the minority costumes have their own characteristics... The dazzling clothing culture reflects the development track of ancient material and spiritual civilization, and Outlines the continuous life of the Chinese nation.

For more than 5,000 years, the Chinese civilization is extensive and profound, and the clothing culture has always been an important chapter of it. From the threads and weft, we can see the light of civilization and understand the charm of civilization.

Today, traditional costumes full of memories of The Times and cultural genes, boosted by social media communication and cross-border integration, have gone from "minority" to "top stream", showing a bright luster.

More people "look for clothes and ask", through the cultural connotation carried by traditional clothing, the profound connotation of the splendid China. As a result, we see that the combination of tradition and fashion horse-faced skirt has become a "favorite" of many people;

New Hanfu gradually became everyday wear; New Chinese pattern, fragrant gauze and so on become the young people's favorite design elements; More and more people are walking the streets of foreign countries wearing traditional costumes...

Through the symbolic symbol of clothing, people express their aesthetic concepts and cultural attitudes, and also penetrate into the interior of traditional culture to obtain rain and dew. Traditional clothing has become a way to express our cultural identity, which also witnesses our cultural identity and cultural confidence.

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