With the release of Barbie, a pink storm and retro wave are making waves around the world, most obviously leading a new wave of women's fashion and styling. From the romantic and aesthetic Cottagecore, to the Bellatcore with ballet elements as the main logo, and now the "pink revival" Barbiecore, the exploration of female aesthetics seems to be catalyzed by continuous effects, bringing fresh presentation.

The prevalence of any core aesthetics must not be separated from the promoters of star idols behind it. Jennie, as a representative of the current female idol and an Icon leading fashion and trend, is particularly sensitive to the development of fashion and fashion trends, and in the process of following emerging trends, she is also good at driving with her own style, and then deducing her unique charm.

In recent times, Jennie's modeling, from the stage to private clothing, it is not difficult to find that the Bow bow element is very high. From the mauve Alessandra Rich dress from the Hanoi concert, which was accessorized with butterfly headbands; Jennie's obsession with the bow element can be seen in her daily look of wearing a bow pattern T-shirt.

To attend this year's Met Gala, Jennie also chose a dress with an enlarged bow element. This Vintage dress from Chanel's Autumn/Winter 1990 show, in Karl Lagerfeld's design language, the bow became the overall logo.

As a single product representing "girly sense", the symbolic significance of the bow for girls and the beauty of itself is believed to be an important reason for capturing the hearts of the vast majority of girls, and it is also the frequent control of Jennie and others that makes the "Bowcore" style increasingly fierce.

Although "Bowcore" is in the limelight, this female Aesthetic is not popular recently, as early as 2021, the bow element has been active in girls' daily modeling and social media with the fire of Coquette Aesthetic. It also further solidified the dominance of Ultra-feminine style.

In the interpretation of the style of Coquette Aesthetic, bow tie, a single element, becomes an important part of romantic and charming temperament, which is not limited to the application in clothing. As an accessory, it also has a brilliant effect. At this point, Jennie once again uses modeling and single product selection to play an exemplary role.

During the BLACKPINK concert, Jennie's stage style is full of romantic girl elements without exception, and the bow full of exquisite retro charm, in addition to being part of the costume design, is also used by Jennie as a hair accessories, the integrity of the style and Bowcore atmosphere to a higher level;

In addition, on the Cannes red carpet and in the advertising shoot, the bow was also used as a hair accessory to accessorise the whole look;

On a daily basis, Self-Portrait's iconic Bow Bag is Jennie's bag of choice.

Of course, the rise of "Bowcore" is not only because of the celebrity effect, the major brands in the show on the deduction of bow elements, is also a powerful promoter of the "Bowcore" trend.

Especially in the 2023 spring, summer, autumn and winter fashion show, the bow element has been greatly exposed, in the Chanel 2023 autumn and winter ready-to-wear show, the bow brings the finishing touch to the overall neat and simple clothing; The bow in Balmain's autumn/winter collection, on the other hand, uses a more avant-garde, enlarged design and extends from the top to the shoe, integrating with the minimalist design of the work.

For brands based on women's wear, bow tie elements are applied to the design language of the whole season. This year coincides with the 30th anniversary of the establishment of the brand, Viktor & Rolf, in the "bikini" -themed autumn/Winter 2023 ready-to-wear show, will be enlarged or arranged bows as part of the bikini ready-to-wear, so that the original monotonous swimsuit is more in line with the brand's avant-garde, surreal style tone.

Simone Rocha, from London, has been firmly bound to the temperament contained in the word "fairy" since the brand's debut. In the interpretation of the style of romantic elegance and girly vitality, many series make a large use of Bow tie elements, and it is also used as the model makeup of the 2023 autumn and winter series, showing a unique "Bow Tears".

Compared with the use of clothing, the bow as an independent element is used as an accessory, which is more three-dimensional and chic. After processing around the details of size, color folds and so on, the exquisite sweetness of this element is amplified infinitely.

Max Mara launched a collection in Milan full of refinement and simple cuts, and although this ultra-refined aesthetic is rooted in minimalism, the label's creative director Ian Griffiths has followed the Bowcore trend.

Bows reappeared on Susan Fang's Fall 2023 show during London Fashion Week, with only six out of 22 models not using hair accessories in their looks.

As a pioneer in the use of bows as accessories, Sandy Liang has been incorporating bow elements into her work since her debut. In the brand's latest spring collection, multiple styles of bows were tied to skirts and corsets; In the autumn/Winter 2023 collection, it brought a new presentation idea for hair accessories by spreading hair bands on the models' hair.

Through the interpretation of the major brands, it is not difficult to see that the bow is very significant in shaping the theme of teenage style and aesthetic dream, and through the whimsy of the designer, the bow gradually forms the absolute romantic aesthetic trend of Bowcore from the monotonous elements.

Bows provide inspiration for many girls' styles, and this kind of romantic atmosphere for girls also brings more interpretation possibilities for Bowcore's style.

Bows are increasingly synonymous with personal style, seemingly simple elements that can complete an entire outfit and add a personalized stamp to everyday makeup and accessories, while many of the "core" trends that are trending on social media are using bows to complete style.

For many girls, wearing clothes designed with bows makes them feel feminine, and the renewed popularity of bows on the runway shows that people are paying more attention to female power. The bow exudes a romantic atmosphere, creating a dreamy and dramatic effect, and realizing the beautiful fantasy of girls' girlhood.

And this may be the significance of the rise of "Bowcore" : long after the end of girlhood, girls can still maintain intimate contact with the hazy girlhood of the past through the rise of one element symbol and one female aesthetic, and wake up good memories and pursuits.