New energy vehicles accelerate their entry into the rural market, and what bottlenecks remain to be broken?


"Now it is very cost-effective to buy new energy vehicles, which is tens of thousands of yuan cheaper with various preferential policies." It's environmentally friendly, it has a good range, and it's affordable." Cao Fuping, a villager in Guangshun Township, Changshun County, Guizhou province, recently bought a Geely Galaxy L7.

"Xinhua Viewpoint" reporter survey found that with the help of policy, new energy vehicles are accelerating their entry into the rural market. However, there are still problems in some areas such as incomplete charging pile facilities and vehicle suitability to be improved, and it is still necessary to speed up the construction of charging facilities, enrich rural models, and improve support policies to help new energy vehicles go to the countryside.

Walking in many rural areas, from time to time you can see new energy vehicles with green plates "swish" past.

Into the Qijiang district of Chongqing city Fuhuan town charging station, owner Liu Gang is charging his polar Fox car. Liu bought the car for more than 220,000 yuan last year. "It only takes more than 1 hour to charge 80% of the electricity, and each charge is less than 1 yuan, which is convenient and affordable." "Electric cars are great to drive." Liu Gang said.

State Grid Chongqing Qijiang power supply company deputy general manager Ye Peng told reporters that in 2022 the company invested 300,000 yuan in Fuhuan town to build a charging station; After the charging station was put into operation, the number of new energy vehicles in the town has gradually increased to more than 40, and many villagers continue to buy new energy vehicles.

In recent years, a series of policies have been introduced to encourage new energy vehicles to go to the countryside. In July 2020, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs, and the Ministry of Commerce jointly issued a notice requiring the organization of new energy vehicles to the countryside.

In June this year, the Ministry of Industry and Information Technology and other ministries launched 2023 new energy vehicles to the countryside activities, activities will continue until December this year, a total of 69 new energy vehicle models to participate.

Xie Guang, senior director of the strategic planning Department of Changan Automobile, said that seven cars of Changan Automobile were selected in this year's new energy vehicles to the countryside directory.

In order to increase sales, the company launched a number of preferential policies, such as the best-selling model Benben E-Star gives a discount of 12,000 yuan, and another model is directly reduced by 30,000 yuan and then sent to the "three electricity" (motor, battery and electronic control) lifetime warranty.

The acceleration of the improvement of charging infrastructure also helps pave the "road to the countryside" of new energy vehicles. Data show that in 2020, the number of personal charging piles for residents in Qijiang district of Chongqing is only 24, and the new increment has reached 515 in 2022, and 586 this year. In Guizhou, 86 percent of townships have built charging facilities, and Chongqing is expected to achieve full coverage of charging facilities in all townships by 2025.

According to data released by the China Association of Automobile Manufacturers, sales of new energy vehicle models to the countryside in 2020, 2021 and 2022 increased by 80%, 169% and 87% respectively, driving the cumulative sales of new energy vehicles to the countryside of more than 4.1 million. The industry expects that the sales of new energy vehicles to the countryside will continue to rise this year.


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