The bright blue of Bond Street was spotted on the very first day of London Fashion Week, when Bond Street Station was replaced with Burberry Street Station and the street's new logo was lit up with a Knight blue dot by the brand's chief creative director Daniel Lee.
In addition, you can also see the traditional English food truck on the side of the show camp, which has kindly prepared snacks and tea for the guests. It also follows another crossover collaboration before Burberry's show, with the brand launching an exclusive menu with London breakfast restaurant Norman"s Cafe as early as mid-September.
The revived Burberry Equestrian Knight (EKD) Logo was added to store signs and cutlery, the decor was covered in Knight blue plaid, and employees' work attire was replaced with the color of Burberry's classic trench coat. Daniel took the lead in implanting the gene of the brand in the breakfast culture valued by the British people to preheat the big show in advance.
The Burberry 2024 summer collection was held in Highbury Fields, north London, and the huge tent with the brand's fresh check was set up on the vast lawn of the park, which is not far from Daniel's home, and the whole show was as casual and relaxed as a camping party held in his back garden.
From the outdoor green grass to the deep green carpet inside the shed, the beige color of the tent canopy echoes and sets the tone of the show, and the military kettle and green quilted horse blanket are everywhere on the show, announcing that Daniel will promote the elegant reboot of British culture and brand classics.
Although the show was presented in a relatively casual and relaxed manner, this time the guest lineup was as good as any big show. Chen Kun, the global spokesperson of the brand, is in a good state for a decade, easily driving the Burberry 2024 spring series plaid suit, with a windproof jacket, playing with the new wearing method of the suit, and the styling temperament is particularly suitable for the camp show, and a touch of knight blue on the bottom of the Chelsea also echoed the big show.
Global spokesperson of the brand Quan Zhixian once again in a great state to brush the screen of major social platforms, a beige knit wear, with a nude pink handbag and goose yellow plush high heels, casual and smart.
In addition, actor Qi Xi, director Xin Shuang and athlete Ning Zetao were also invited to attend the show to witness the British style of the show with everyone.
Famous actor Jason Statham and supermodel Rosie Huntington-Whiteley, a London couple, were also invited to attend, Rosie wearing a classic Burberry trench coat, and Jason in a casual suit like a large film set.
Famous actress Rachel Weisz wore a green print one-piece suit that perfectly matched the day's camp show. Musician Skepta's casual attendance was in tune with the camp vibe.
Actress Jodie Comer appeared in the front row of the show in a plaid dress. The guests wore Daniel's Burberry creations, interpreting different styles.
With the surprise and success of the first show, it is clear that everyone is more looking forward to the show, and this time VOGUE exclusively follows the perspective of two guests - the global spokesperson of the brand Chen Kun and actor Qi Xi, to understand the wonderful process of the big show.
Reinvents classic trench coat charm
The classic Trench coat is the focus of Burberry's every season show, and this season is no exception with a Trench trench coat to open the show. Daniel will reshape the style as the DNA of the brand, changing the conventional classic beige color to pure black. While retaining the traditional windproof function, the neckline is designed with asymmetric changes.
"Our idea now is not to seize the Trench coat to repeatedly call and modify, but to maintain its valuable characteristics, rather than conceptualize it, we are pursuing, is concise, crisp." For the new design of the trench coat, Daniel told us this.
In addition to continuing the outdoor plot of this piece, this big show also provides us with a variety of scenes to wear Trench coats, you can see more deconstructed and reshaped trench coats, with different colors, the possibility of interpreting this classic outdoor piece.
The crisp cut, extended shoulder buckle, closed silhouette and bold sleeveless design realize Daniel's imagination and design on a variety of luxury fabrics such as silk, satin, wool and linen, and in the interpretation of the model, let us see more about the possibility of Burberry trench coat avant-garde, young and fashionable.
Chivalry continues in Knight blue
Compared with the use of knight blue and the repeated emphasis on this new color, Daniel's use of knight blue on the show can be said to be very restrained and restrained.
Bright blue into print, into plaid, become the shape of the edge, in a small but fine form, light up London's upcoming rainy season.
In addition, Daniel Lee wanted to better tap Burberry's brand temperament, and he spread the design idea from the equestrian knight logo (EKD), which has led the brand from the trenches to the world since 1901, and continued to expand this concept with elements such as riding jackets, equestrian style buckles, chains, and so on, to complete the concept of this season.
