The show was held at the New York Public Library headquarters near Bryant Park, one of New York's fashion landmarks, and the models were able to look out on the city from the floor-to-ceiling Windows as they waited for the show.
"I wanted to capture the archetype of New York - the archetype of New York in my mind - but not in a vintage style that had a sense of time, but in my own way." It's going to be a very personal collection." Stuart Vevers shares the intimate relationship between the show and the city.
In this big show, Stuart invited many different styles of models to interpret Coach 2024 spring senior clothing collection, and restore the image of New York in his heart to us in a more diversified form.
In the New York Public Library headquarters building, the full-floor window open space allows the team to better feel the free and diverse temperament of New York. The backstage is filled with a young and modern atmosphere, and the models are entering their roles and entering the spiritual world of Stuart's creation.
"It's my memory of a particular time," says Stuart Vevers, "and there's something quite liberating about it, because once you've found that memory and sketched it out, you can bring it to life however you want."
Outside the show, Coach brand spokesperson Wu Jinyan wore a purple long dress to show the Coach 2024 spring advanced clothing series, with a short jacket, creating a double style of cool sa and elegance, arbitrary and charming.
On the show, we also saw Liu Yu wearing a casual leather jacket, a strong brown tone has predicted the vintage temperament of the big show, and Rexy dinosaur handbag has brought a different modern fun perspective to the shape.
What is the inspiration for the Coach 2024 Spring Haute couture collection? Did anything interesting happen during the creative process this season?
The Coach 2024 Spring Haute Couture collection restores the brand's historical heritage to celebrate the unique personality of the current generation.
We explore in depth the iconic elements that once defined Coach's design language and reinterpret them in front of the camera through personal style and expression. I really wanted this collection to celebrate the truth and honesty of the brand's culture.
Looking back at your "starting point" as Coach's creative director, how do you feel differently about the philosophy of design now compared to then?
When I joined Coach, I knew I wanted to live up to what I had always believed, that fashion should be for everyone. I believe fashion should be about community, exploring possibilities and bringing joy.
I have always been attracted to Coach's deep brand history, so my fashion vision to combine with it and redefine our brand's cultural heritage as a medium for freedom, self-expression and equality is at the core of my design philosophy.
Although the expression of this idea has changed over time, it has always been my original intention.
Ten years on, what are your key insights into the fashion cycle? Do you have a better understanding of this issue now than when you started?
I've found that when working in fashion and collaborating with other creatives, it's important to know how to follow your instincts and trust yourself. I've always been attracted to counter-culture, youth culture and pop culture. These cultural movements will always be my source of inspiration.
How do you feel your perception of design has evolved since you became a designer?
I feel like I'm constantly evolving and changing as a designer and as an individual. My vision for Coach has always been a world of belonging and individuality.
In the past ten years, I have focused on the individual, no longer pursuing any American-themed style. This season Coach is about creating authentic feelings and honesty, and it invites people to truly express themselves.
What emotional response do you want the audience to have when they watch your show and wear your pieces? Do you feel there is a significant difference between the two experiences?
Whether wearing our collections or watching our fashion shows, I always hope that Coach will bring people joy and inspire the infinite possibilities of life.
Do style adjustments or calibrations need to be made every few quarters?
I like to think of our fashion shows, then and now, as a continuous narrative. They inspire each other, creating a lasting source of inspiration that can be reshaped again and again, reborn as a new moment in the Coach brand heritage.
So I don't think of the new look each season as a recalibration, but rather an exploration of what came before so that we can find new opportunities to evolve our heritage and keep pushing things forward.
Stuart Vevers, Executive Creative Director of Coach, celebrates his 10th anniversary with Coach and this season brings us a new chapter that redefines contemporary retro style.
