However, at this point, it has also completely transformed an original bold underwear show to show female charm into a commercial game for the whole people to watch.

Arguably, the heyday of the Victoria's Secret Fashion Show lasted from its debut in 1995 to 2017, and even at its peak, the show was broadcast in more than 100 countries and watched by more than a billion people, driving billions of dollars in sales each year.

When Gisele Bundchen left the company in 2006, she was the highest paid model in the world, according to her, and it's no wonder that Victoria's Secret Angel was one of the most coveted jobs in the modeling industry at the time.

However, as the supermodels chose to leave one by one, either actively or passively, the situation of the gods gradually disintegrated.

When KK turned away with peacock wings for the last time in 2010, it was seen by many viewers as the end of the Victoria's Secret Gods era.

Since then, the Victoria's Secret show has gradually become magical, and the level of invited models has also begun to be uneven, and it is difficult to reach the high level that it once was.

The fame and profit drive brought by the business operation also brought many inevitable dark sides to the big show, in order to board the Victoria's Secret, the models have chosen to create the perfect body and crazy diet and fitness, unconsciously, an unrealistic female body standard to the world.

If Victoria's Secret's success is the product of a series of cultural phenomena such as fashion, entertainment, branding, sexiness and kitsch at the turn of the century, then it is also doomed to its failure is also the result of social and cultural gaze and selection.

In 2018, when Victoria's Secret was still immersed in the values of "sexy underwear" and "perfect body", which were traditionally dominated by male aesthetics, a unique Savage Fenty underwear show appeared, allowing the audience to see that the female body can also have another beautiful possibility.

For the lingerie brand Savage Fenty, which was founded by Rihanna in 2018, the models not only have different skin colors, but also different shapes and sizes, but every girl exudes the same sex appeal, confidence and glow.

In 2019, Skims, Kim Kardashian's underwear brand born under the slogan "Solutions For Every Body", is committed to providing comfort, diversity and inclusion of underwear, from sizes to colors, to meet the needs of consumers of different skin tones and sizes.

It already has a market value of more than $3 billion.

With the emergence of more inclusive underwear brands, from brand concept to word-of-mouth and market, the changes in the underwear industry are all impacting Victoria's Secret, which is inappropriate at this time.

Coupled with the many problems exposed within the Victoria's Secret company and the inappropriate remarks made in the follow-up, under internal and external pressure and implementation, in the earnings conference call in November 2019, Victoria's Secret officially announced that the fashion show was canceled.

In the years since, Victoria's Secret has gone through a sweeping and ambitious staff overhaul and rebranding, replacing its top management and removing its fashion show designers, The angels have since been replaced with soccer player Megan Rapinoe, freestyle skier Ailing Gu, actress Priyanka Chopro Jonas, photographer Amanda De Cadenet, refugee model Adut Akech, and plussize model Paloma Elsesser, along with LGBTQ model and activist Valentina Sampaio, are seven new VS Collective with extraordinary achievements in different fields.

At the same time, it expanded the size range of underwear and developed products that it had long neglected, such as producing nursing bras and mastectomy bras.

Today, Victoria's Secret is still the leading brand in the lingerie category in the United States, and the brand's market performance has increased slightly in 2022 compared to 2021.

The upcoming revival of the Victoria's Secret fashion show is also the most high-profile act of the brand so far.

Unlike past Victoria's Secret shows, this time around, women will not only be the object of audience appreciation, they will also be the theme makers, and everyone has a different idea of what is sexy.

"Obviously, the way women are represented has changed dramatically, but I still think it's rare to see women represented on screen in a recognizable way, especially within the framework of fashion."

"I just want people to watch it and think, wow, there are so many different ways to be a woman," said Bowman, who directed the London film.

Many viewers are looking forward to the return of Victoria's Secret, but others have different opinions. Pop singer Lizzo, who launched her personal lingerie line Yitty last year, shared on social media: "This is a victory for inclusion for inclusion's sake.

If brands only start doing this because of the backlash, what happens when the 'trend' changes again? Do the ceos of these companies value true inclusion or are they all about the money?"

We may have to wait until the big show reveals more answers.

While calling for the beauty of diversity, while frantically recalling the era of the gods, advocating multiple aesthetic is correct, the pursuit of the so-called perfect body is also a choice that can be understood, as long as it can provide a little motivation for the pursuit of a better self, perhaps the best answer at present.