From Henry's first official series after taking office - the spring/Summer 2020 series, you can clearly feel his response.

He chose not to stage a spectacular fashion show to announce Patou's return. Instead, in the two-story building of Patou's headquarters, he let the girls wearing the new season's fashions move through the rooms with vigor, and the visitors could experience the refreshing designs up close and personal. Only the original "JP" logo on the sweater from the 1920s alludes to this rebirth across a century, as he says: "Patou for me represents pleasure, enjoying fashion, enjoying myself, is relaxed and approachable, I don't want fashion to create a distance between people."

The Autumn/Winter 2023 collection, which was just shown in Paris at the end of January this year, is the tenth collection that Henry has released since arriving at Patou.

Coincidentally, in 1923, Jean Patou held his first fashion show in Paris.

One hundred years later, the new Patou is still everyday, creating a wardrobe that combines a contemporary urban feel with a traditional French flair.

In addition to the rich and changing colors and details with clever design, it is a consistent lightness, even the silhouette with a full sense of volume, will not let the wearer feel the bondage and burden from the clothes.

At the same time, Henry also incorporated a new dimension for Patou that belongs to today - sustainability.

"I've been in the business for more than 20 years, and I've been thinking that fashion is about creation, about making dreams, but it ignores reality."

If Patou were to emphasize the lifestyle link but not the environment, he said, it would be a great statement.

Therefore, he decided to implement the concept of environmental protection into all aspects of the brand, such as constantly increasing the proportion of recycled environmentally friendly fabrics in the collection; Reducing waste at fashion shows; Only produce products that correspond to seasonal needs, such as bikinis in winter and coats in summer; Recycling stock materials from leather suppliers to make "Le Patou" handbags; At the same time, Patou is also trying to popularize the concept of "capsule wardrobe", a series of versatile pieces season after season, to reduce the pressure on production inventory.

Henry has a very vivid metaphor to convey his idea: "When you go to your favorite restaurant, you are sure to repeatedly order one or more dishes that suit your appetite."

At the end of the interview, Henry also shared with us a small episode, in his "idle" period after leaving his previous job, someone asked him why he wanted to work for the brand, and he answered "Patou" without thinking.

At the time, he had no idea that Patou would one day resume the fashion business, or that an olive branch was on the way.

He just wants to be able to convey a positive message in his design, to be able to regain the joy, enthusiasm and positive energy that fashion brings.

And whether it is the 1920s, or the 2020s, Patou is the most appropriate choice.

If the French haute couture house Lanvin has been born for 134 years, it will be found that it created the most numerous milestones in the 1920s.

At that time, the founder Jeanne Lanvin was already one of the most famous designers in Paris fashion, often representing France at international conferences; In 1923, obsessed with color, she opened her own dye factory; In 1925, the business was officially expanded to perfumes and lifestyle; In 1926, opened the haute couture house to release the first men's collection; In the same year, he was appointed by the government as the head of the costume department of the French Cultural Exhibition.

If that's not intuitive enough, perhaps the following numbers tell the story: In the 1920s, Lanvin had 1,200 employees, three buildings in Paris, and seven branches in France and around the world.

Regardless of these objective figures, no one can deny the innovation and influence Jeanne Lanvin brought to the fashion of the 1920s.

Lanvin has an innate talent for balancing comfort, elegance and modernity, creating a complete wardrobe for women, men and children from morning to night.

On the one hand, smooth lines and crisp cutting bring elegant and grand silhouette that does not cause too much burden to the body; On the other hand, the high luxury fabrics with excellent texture and the craftsmanship of the fabrics greatly highlight the supreme status of French fashion.