"Jade has a strong meaning to Chinese culture, so we borrowed the color of jade. A very soft jade green, combined with a bold lime green, makes the whole look a little more lively."

He also created accessories for the dress that allow the falling fabric to move through it. "You'll find gold accents on the dress that act as a buckle to wrap the dress around your waist."

If you're familiar enough with Ferragamo's spring/summer collection, you probably know that this metallic accessory has also appeared on models' wrists or necklines. Through different wear and wear ways, show different styles.

04 Breakthrough

While Davis is respectful of the brand's history, he's not afraid to break with tradition.

The first is to break through the gender boundary of fashion, the most intuitive expression is: the new series of men's and women's fashion are using the same design elements and similar silhouette, echoing each other.

For example, the leather suit worn by Sylvia Cheng at Ferragamo's Pacific Place pop-up in Hong Kong not long ago was originally designed for men, but it also looked smart and stylish for women.

And more "mash-up" fabrics.

As we all know, in traditional design, men's wear has the usual fabric for men's wear, and women's wear also has a relatively biased fabric.

Now, people's dressing habits have become more neutral, so the concept of "gender-specific fabrics" has been diluted in design, and it has become more fluid.

The second is to break the boundary between elegance and leisure.

The seemingly leisurely and casual clothes are made of luxurious fabrics and high standard technology; Modern and exquisite suit, can be paired with the same color stockings to add a hint of temptation.

The hollowed-out detail bag from the brand collection is interpreted with a new proportion and color, showing the striking geometric interest, fresh and fashionable.

It is in Ferragamo's DNA to dare to break and innovate. And Davis made this pioneering impression more deeply rooted in the heart of the brand.

05 Sneaker

The newly launched casual shoe series also adheres to the design concept of "breaking the traditional boundary", inheriting the classic aesthetics of Ferragamo, interweaving with modern style.

The upper made of soft wear-resistant materials such as elastic fabric, abrasive leather and split leather, plays with the movement of purist neutral tones and bright colors; Hollow and solid "dummy and solid" tubular design soles effectively improve the cushioning effect and bring comfortable feet. The side of the shoe is decorated with the classic Gancini logo, which complements the hand-stitched details.

The whole advertisement is presented in a very abstract visual - the model is dancing and running in front of the camera, and the frozen frame of the shoe is faintly visible, which makes people confused for a moment. However, it is not difficult to find that these shoes are extremely comfortable and easy to wear, whether you run or jump, you can let your feet comfortable and comfortable.

At the same time, this is also a cool neutral casual shoe for everyone who is looking for fashion and comfort.

At the end of the interview, Davis said, "I want to be able to bring the brand to the world and to more people, but still keep the fun of the brand itself, and strive for more perceptual breakthroughs."

Davis, 27, has brought a modern, contemporary new collection to Ferragamo with talent and ambition.

And the people who would choose this line, they are also very tasteful.