As digital natives, we inevitably live in a world wrapped in beauty filters.

On social media, where appearance is Paramount, filters have become a semi-permanent fixture for some.

This kind of face change from photos to videos is effortless now, but many men and women beautiful stars "flip", usually carry the high-definition lens of the beautiful people into the broadcast room, seconds become such as the assembly line to copy out of the "network red face".

Wang Junkai said his chin in the net red filter is like "Korean semi-permanent", Guan Xiaotong, Wu Xuanyi, who is in the prime of life, can not escape the persecution of beauty special effects, Rainie Yang is a direct call to the net red, filter dont open so big.

After these "livestreaming of the car name scene", netizens have commented that celebrities do not need extra beauty filters, the state of production is the most perfect!

Once upon a time, the filter was a tool for some people who love beauty.

Nowadays, these ironic star beauty "rollover" clips are exactly a test of aesthetic consciousness that we are experiencing.

In the digital age, people's need to be stared at has intensified, but we no longer buy the V-face, wide-eyed, flawless skin of yesterday's "perfect".

The filter is like a small world, reflecting the diversity of aesthetics and creativity required by this era under the blessing of digitalization.

When your mobile phone or social network photo album comes "Today in history", you will be more or less awakened by the post-lens photo of the pre-filter era or the one-click beauty of the Po color sugar water tablet.

The initial filter and retouching technology is not yet mature, but the instinct to pursue beauty is always engraved in our DNA.

The self-timer, as the predecessor of the filter, is a card camera that can adjust skin color and artistic effect and has the function of timing selfies. In the era when the pixel of the mobile phone is not high definition and the beauty APP is not popular, it has become a generation of "financial products".

Nowadays, mobile phones are becoming more and more HD, and filter products have become the necessary retouching software for installed machines, which means that the demand for beauty lovers to take pictures and show themselves has stepped to a new level.

After experiencing the "non-mainstream" era, the post-90s and post-00s have also witnessed the development of technology and the Internet.

Nowadays, they gradually grasp the right to speak, and self-projection is infinitely amplified on social media. The new generation of young people see more in the mass information of social networks, and know better what is good and suitable for themselves.

Once the most popular features of beauty camera APP are "big eyes", "thin face", "skin", etc., and now the native mode is highly sought after, compared with distortion modification, no trace of natural beauty to win great.

The distinction between native filters and the "fake face sisters" aesthetic pathology suggests a series of self-examination questions in the trend of aesthetic pluralism: Is looking flawless still the social password we need? Without the same beauty filters, there is no place for freedom of appearance?

Many young people decided to walk out of the Truman world and turn to the activities of "filter off challenge" and "original camera seal God". The original camera and original filter of iPhone have become the center of social media topic again, turning off the excessive skin and big eyes filter, highlighting the texture and personal features of the skin itself, which is very vivid and beautiful.

Just as the trend and aesthetics always cycle, the relaxed sense of makeup, the texture and style representing the real have become the new fashion of this era, what will the next era set off?

Since the Knoll brothers invented Photoshop in 1988, "Photoshop" has become an effective way for people to quickly transform their beauty.