Giorgio Armani Prive, which returns to haute-week after a season's absence, opens in the Salle Pleyel concert Hall, built in 1927 with a strong Art Deco style, under the theme "Petillant Twinkling Galaxy."

Mr. Armani interprets the new work through traditional exquisite craftsmanship and iconic fashion style, making the connotation of haute couture more deeply rooted in people's hearts.

Come with the stars

There is no doubt that "eternity" is the core concept that Mr. Armani has been running through in all his designs.

In his creation, no design should be outdated after one season, and this is in line with the "heritage spirit" that haute couture believes in.

This is reflected in his past haute couture collections.

At the time of Giorgio Armani Prive's 2012 autumn/winter couture show, those rhinodiamond veils created by Philip Treacy are still regarded as "god works" by countless fashion lovers on social media, which is enough to show the enduring vitality of Mr. Armani's works in such a rapidly changing era.

Ten years on, the Autumn/Winter 2022 Haute couture collection named "Petillant Twinkling Galaxy" can be seen as another upgrade of Mr. Armani's theme of the night sky and stars.

The fine and dazzling rhinestones are scattered from the bright night sky, flashing on the light tulle of Armani's classic strapless dresses, loose jackets and skirts, and the models walk under a light column on the runway, vividly interpreting the gorgeous style of "wearing the moon and stars".

Integration of east and west

As we all know, Mr. Armani's love for eastern elements has always been unreservedly expressed in the creation of haute couture.

After exploring Japanese kimonos, Oriental bamboo rhyming and Asian 絣 weaving, we saw Japanese ukiyo-e style at Giorgio Armani Prive this season.

This creative form, which depicts scenery and customs in the Edo period of Japan, is skillfully integrated by Mr. Armani into the elements and techniques of high-end design, absorbing the smooth lines and color matching, three-dimensional the original two-dimensional flat pattern through embroidery, textile and other techniques, and reborn in the brand's classic pagoda shoulder jacket and tulle evening gown.

The surging brush lines become the path to guide the craftsman to display the charm of embroidery in the couture fashion, depicting the dark night, the light of the stars reflected in the quiet sea, quiet and transcendent.

The use of Chinese style in this high-end series can also be seen everywhere, hand over the right skirt, Chinese buckle and quite Chinese garden screen style pattern scattered on the well-tailored jacket and vest, even subtle changes can give people insight into the subtlety of it.

Classical continuation

Since the establishment of his personal brand in 1975, Mr. Armani has always adhered to the high standards of design and the unremitting exploration of personal style.

Armani burst onto the global fashion scene in the 1980s with his all-encompassing look for actor Richard Gere in the movie American Gigolo, and since then, Loose jacket, smooth cut, just right decoration, comfortable and decent wearing sense has become the most frequently mentioned keywords when people discuss Armani style.

Today, when the 92 sets of Giorgio Armani Prive Autumn/Winter 2022 series come into view, no matter what the occasion appears, we can almost confirm without thinking - this is Armani's masterpiece.

These iconic design languages are about to span half a century and live on in fashion history.

"I studied the women's jacket on the basis of the men's jacket and created a simple and soft silhouette that allows freedom of movement without limitation, is powerful and feminine. At a time when women are making great strides in the workplace, I offer them a new perspective and a new way of being that is comfortable, powerful, feminine and comfortable."

Mr. Armani was once asked if he had ever had the idea of changing his design style during his more than 40 years of creation, but his answer was very firm: "If I completely change the style in a collection, maybe 10% of the customers will praise it, the other 90% will be confused, and I need to be responsible for those stable customers." Even though I can see my peers in the fashion industry changing and realize that the world around me continues to change."

Born for the red carpet

In fact, as the top of Armani's multi-brand matrix Giorgio Armani Prive series, it was not established at the beginning of the birth of the brand, but in 2005, a full 30 years after the ready-to-wear series began to be officially released.

Unlike the traditional fashion operating system, Mr. Armani is the rare Italian designer who started his career in ready-to-wear design and then conquered the world of haute couture in reverse.

The secret to this success is the blessing of the red carpet and Hollywood.

Stars such as Cate Blanchett and Charlize Theron, who now maintain close relationships with Armani, became loyal fans as early as the first season launched by Giorgio Armani Prive.

Even without the release of the 2022 spring/summer couture series, in the first half of the year, the Oscar Awards ceremony, the Grammy Awards ceremony and the Cannes Film Festival red carpet, Giorgio Armani Prive's name is still one of the most frequently mentioned brands by celebrities. From Lady Gaga to Elle Fanning and Anne Hathaway, Mr Armani's haute couture collections have embraced more personalised faces.

Looking at the front row of this season's press conference, Camille Razat, Zoey Deutch and other new generation faces have appeared, Giorgio Armani Prive as a "do not make mistakes" choice has quietly influenced the dress concept of the new power of film and television, this "born for the red carpet" golden clothes, And will continue to control the camera movements of red carpet photographers.

When the 92 pieces of fine clothes were displayed, under the spotlight, Mr. Armani put his hands together to thank the audience, and the two sides of the show once again sounded warm applause.

Whether drawing inspiration from the decorative styles of the 1920s and 1930s, or incorporating elements of Japanese ukiyo-e and Chinese clothing into his embroidery, Mr. Armani proves once again that he remains firmly attached to his inner benchmark, committed to making every haute couture piece timeless, as he puts it: "Elegance is not about being noticed, it's about being remembered."