If you want to talk about the most imaginative person in fashion, you have to have the name of Alexander Michaeli:
What kind of imagination has he used in the past? "Star Trek" everyone has seen, but you certainly would not think that this science fiction film will have anything to do with fashion, but Michael has put aliens, dinosaurs, Ufos all into the advertisement, let people's imagination. He can always give you a visual impact from a different Angle.
You might think that most people who are collectors are dull and boring. But Michael let you realize: love collection bags, dolls, specimens...... That group of people, in fact, have their own unique aesthetic cultivation.
Their carefully collected treasures are likely to be closely related to beauty and fashion.
If you don't have a perfect mouth, can't you have beautiful red lips and sexy kisses? And he tells you that girls are charming in their most basic beauty.
Through an endless interesting "Gucci Original" exhibition, Michael will be the past six years of these "imaginative" flat visual blockbuster, refined into a three-dimensional space, you can touch, to smell, to perceive, through the multidimensional mirror to see the part of the heart and Gucci to get resonance.
Now, this exhibition, which embodies the brand culture, thought and genre origin, has "crossed" from the Gucci Garden in Florence to Shanghai.
In the exhibition, Micheli tries to let you perceive what is beauty and what is the real core of Gucci through more diverse angles and more three-dimensional dimensions.
Want to know how to play this exhibition? Li Yuchun, Ni Ni, Lu Han, Wu Lei, Liu Wen, Zhang Zifeng, Wen Qi, Gina Alice come to these 17 independent and interconnected Spaces for you first, what kind of imagination can they open?
Now, let us take you to explore the "Gucci original" exhibition site, in advance to help you explore these creative "imagination".
Some people say that the fashion industry is a "dream machine" that can take you anywhere, and Michael is the kind of genius who is best at "dream".
His first advertising blockbuster since he served as creative director, Gucci Autumn/Winter 2015 collection, brings you to the fashion capital of New York.
The exhibition hall of "Metropolis Rover" restores the most representative scene among them: beside the speeding New York subway, the girl with blown hair is left alone on the platform, echoing the inspiration of "out of the moment".
Jump to Berlin, a city known as the "city of Brutalist art," which for Micheli had an ineffable sense of mystery.
The "Rebel Ventricle" exhibition hall is copied from the Modern Club, and the color patterns are permeated with the visual language of German pop culture in the 1980s, awakening the memory of dreamy and romantic youth.
He also presents a fantasy vision of the Tokyo subculture in the exhibition.
In the noisy street pachinko shops, the flashing lights and fast-paced music on the game consoles tease the sensory nerves of young people. If you pay attention, you will find that the text on the neon signs has been replaced with Chinese buzzwords, which is suitable for fashionable people to punch in and take photos.
However, these real cities can not satisfy all of Michael's fantasies, he began to plot a "space escape".
"Star Trek," the classic science-fiction series popular between 1950 and 1960, was not only the main inspiration for the 2017 autumn/winter advertising campaign, but also became the theme of the "Alien Legend" exhibition hall.
Decorated with miniature outer space creatures and stereo sets, the room is more like a secret room created by "Trekkie" Michael himself, and treasures his curiosity for extraterrestrial exploration.
He was also attracted by the surrealistic legend of Noah's Ark in the Book of Genesis, and recreated the romantic scene of "Gucci's Ark" with modern technology and projected it into the exhibition space.
