The digital app Whering not only manages your wardrobe and optimizes your style, it's also a go-to tool for green fashion.
More than 25 years ago, Cluesque star Cher Horowitz had a smart wardrobe that was the envy of girls around the world - she could choose her look for the day with a few taps on her clunky 90 desktop computer, and the app would tell her if it worked.
Today, the film's plot has come true - wardrobe app Whering is not only a styling expert, but also practising sustainable clothing management.
During the epidemic, it is believed that many people wear those few sports clothes.
Uploading photos of your existing clothes to Whering can remind you of items that were underused last year, so you don't waste money on new clothes in the future.
I want to revolutionize the way people interact with clothes and break the vicious cycle of impulse buying and wrong buying because they don't know what they have.
Just like Clueless's smart wardrobe, Whering can also act as a personal stylist:
Advanced machine learning algorithms are able to create trendy new outfits and recommend eco-friendly new outfits based on off-the-peg items such as Ganni, sustainable items like Pearl of Pearl, used and rental clothing.
"The app will recommend new looks based on the user's styling history," Rangecroft explains. "It will also understand which clothes are more suitable for the user, helping you to buy clothes wisely and choose higher quality, more durable investment items." We want to change the 'break it and throw it away' culture."
Of course, Whering has more than one approach to sustainable management.
The app shows the environmental impact of a user's wardrobe, including the emissions saved by making clothes more efficient
WRAP's research shows that wearing a garment for just nine more months can reduce emissions by up to 20%.
From the app, users can know exactly how many times each item has been worn, so they can have more reference information when buying new clothes (given the lack of data in this area, the app could make a big difference).
Whering is also able to contact used clothing donation agencies, dry cleaning and repair services when needed.
Even more exciting, Whering also plans to build a trading platform that will allow people to sell their idle space directly within the app.
"The purpose of the one-stop user experience is to extend the life cycle of clothes,"
"Rangecroft added.
As Clueless fans know, Cher's smart wardrobe shows exactly how clothes look on the top
Even that, Whering plans to replicate.
"Swiping your screen and seeing what your clothes look like on you is our future goal," Rangecroft concluded. "We want to make all of your fashion needs available through Whering."