From New York, London and Milan to the just-started Paris Fashion Week, it has been a month of street photography. A little fun to share, you guess which brand of handbag is the most popular in the street?
Generally speaking, the hottest brands in New York Fashion Week should be New York brands. After all, show guests, editors and buyers like to bring a piece from the brand that invited them to the show as a courtesy.
Interestingly, however, the most frequent street photo in the previous three places is not a brand with shows in New York, London or Milan.
It was Dior, or more specifically Dior's Saddle Bag
In Milan, we watched without surprise as it swept the streets throughout fashion week.
How popular is this saddle bag? Fashion Week may not be convincing enough, but it goes on sale on July 19.
Within a week of the results being released, searches for the bag on global fashion data platform Lyst skyrocketed by nearly 1,000%, and it soon became the hottest fashion item in the world that season.
Popular It Girl can't put it down, Rihanna and Kylie Jenner's recent private looks, including a saddle bag.
And their love, really is a philatelic love ah
Last year, Kylie showed off her handbag storage room, the envy of all women, with a row dedicated to saddle bags, which she already had in several different sizes and colors.
Bella loves it, too. Several of the outfits she has been photographed wearing are saddle bags, each in a different style, from denim, presbyteria, solid color to camouflage.
A man can't say no to it. Kim Jones, Dior Men's design director, designed this Oblique Oblique saddle bag for the summer 2019 collection, which was released for a limited time last November, and I queued up on the mini program to grab it, and it sold out immediately.
Then in the early fall 2019 series, it put on a mirror metal shell, turned into a pistol shape, and the iconic two small belts were turned into two bullets, but the price was as high as 23,000 euros, RMB, more than 170,000 it:) and the world is only limited to 30, and the money is not necessarily on the number, the news immediately became the explosive point.
This made me start to think, the legend of this saddle bag, in the end is what kind of magic, can make today's fashionable boys and girls are so obsessed with it?
Heidi Klum once said - "in the fashion circle, never spend a hundred days red", but there are always a few handbags that can be deposited through time and become a classic in It Bag. There is no doubt that Dior saddle bag is such a existence, and it is no exaggeration to say that it can be hot for another 20 years.
This is not a casual joke, either. What does that mean? Let's start with some small fun things about the saddle bag entering the fashion circle. In short, this Dior saddle bag is actually a very story-telling single product.
As we all know, the Dior saddle bag now sold in the store is transformed and upgraded by vintage saddle bags, it has been 20 years old - in 1999, the saddle bag was first released on Dior's 2000 spring/Summer collection, created by the then designer John Galliano, which is considered a subversive work.
Why disruption? At the time, high fashion handbags mostly required women to hold the bag at the elbow, and the small saddle bag revolutionized this - its straps were very short, and the length of the shoulder was close to the armpit, which was very avant-garde at the time.
So you see, in fact, the shoulder length handbags popular with major brands since last summer are actually a phenomenon caused by the return of the saddle bag.
In the fifth episode of "Sex and the City" season 3, Carrie donned a pink and white saddle bag with a gold chain pattern. Once it aired, chic girls all over the world fell in love with it, including Paris Hilton, the hottest girl carrying goods at the time, who instantly bought several.
Saddle bag fire, so the pattern, model and material are more and more -
Now the first line of big names love to do China limited series, in fact, as early as 2006 pirate Lord played. He used 12 countries as inspiration for his new Saddle Bag collection. The saddle bag, embroidered with traditional dragon and water patterns and in red and gold, represents China and is still cool to look at.
The "Chinese" saddle bag is owned by Malaysian artist Kelly Ng, who says the bag fits her style of mixing and matching Oriental elements.
Kelly Ng, can be said to be a super fan of saddle bags and Dior, half of the items in her wardrobe are from Dior, and these different patterns of saddle bags are just a corner of her collection.
Of course, the next thing we are more familiar with, after nearly a decade of popularity, because the brand creative director changed the handsome and other reasons, for a period of time, the saddle bag did gradually disappear on the runway.
But this does not mean that it lost its halo, in those years, the saddle bag in the way of vintage bags has become a new fashion, Beyonce is also just said the saddle bag stamp collectors, like to back it.
Moreover, saddle bags sell well on second-hand luxury websites such as The RealReal and Vestiaire Collective, and many people have started to collect vintage saddle bags. Among them, supermodels Elsa Hosk and Kourtney Kardashian are big fans.
Even Kendall's been carrying it around a lot lately. She was less than four years old when the saddlebag was first released, and now she's carrying the same bags her mother and sister used to love.
