At the end of every year, Pantone, a color publishing and consulting agency, will reveal what it will be doing for the next year, and it will be the color of 2017 - Greenery. But have you ever wondered why Pantone's color of the year is greenery and not some other color?

Pantone has given us a visual glimpse of Greenery, the color of the year, in a video on Instagram.

The color, of course, comes from nature, as if it were blended with delicate yellow and immature green.

Pantone also attached a photo of Gucci's spring/summer 2017 show, saying that Gucci used greenery as part of the show installation, and it was beautiful to combine it with modern fashion.

The carpet color of Gucci's 2017 spring/Summer show is also green, and the large flowers on the suit in the picture are also equipped with green grass, which has the vitality and vitality of a natural garden.

In addition to Gucci, the spring/summer 2017 fashion trend greenery is simply countless.

The two colors are particularly dreamy, with similar grayscale and brightness, which can easily arouse your teenage heart and spark a lot of discussion about gender ambiguity and equality on social media.

2016 Color of the Year Pink Crystal and Serenity.

This year, just about every independent designer in fashion-obsessed South Korea, from Ader Error to SJYP, has produced pieces from Pink Crystal and Serenity.

Pink has also become a trendy hair color in the fashion circle, and Fernanda Ly with pink hair has become the latest supermodel in the circle.

Pantone says it's in, but is it?

In fact, Pantone really has an absolute status in the color industry, because its color standardization has been unanimously recognized by the industry.

Pantone's core business is divided into three parts: selling color cards, providing color consulting, and licensing products.

From animated characters like Minions, to Tiffany's signature blue (Pantone 1837), and even the familiar Coca-Cola red (Pantone 484), all have their signature colors registered with Pantone. Colors registered with the Pantone Color system are not commercially available; they are protected by law.

The Humanæcolor Catalog project for 2012. Brazilian photographer Angelica Dass paints a collection of portraits with different skin tones based on the Pantone color system.

Minion Yellow is directly named Minion Yellow in the Pantone color system. If you don't have a license to trade freely, you can get a court summons.

Tiffany Blue, although registered, does not appear in the Pantone color system because it is considered the most expensive blue color scheme can not be disclosed.

In June of this year, Pantone collaborated with Jason Wu, and also launched an exclusive gray named after Jason Wu.

So why is Pantone's color of the year greenery and not some other color? The latest color you know now, greenery, was actually decided on a year or two ago.

Pantone prepares color reports 18 to 24 months in advance. The team travels the world looking for color signals, then presents the reports at twice-yearly international color committees and sends them to manufacturers in advance. In addition to the fashion industry, other art and design industries will also selectively reference and develop these colors.

Members of the committee, such as Pantone in the United States and WGSN in the United Kingdom, finally determine a series of trends in popular colors in the next two years through proposals and votes, and then disseminate the information about these color trends.

In The movie The Devil Wears Prada, Miranda Priestly once said these words to Anne Hathaway's intern, and each one is a classic.

"You picked out that blue striped sweater, and you thought you were choosing it exactly as you wanted. But first you don't understand that the dress isn't blue or turquoise or glazed, it's actually sky blue; You also missed the fact that sky blue dresses first appeared at Oscar de la Renta in 2002, and then Yves Saint Laurent followed suit with a sky blue military uniform collection. Soon, sky blue appeared in the following eight designer conferences, popular in the world's major high-end stores, and finally a large area of popular streets, even in those dirty scavengers can also be seen. This sky blue has generated millions of dollars in profits, countless jobs, and untold effort... You think you're wearing a dress that you chose, that your choices are outside the fashion industry, but really? The clothes you wear were chosen for you by the people in this room, out of this pile."

The Devil Wears Prada shows that there is class in fashion. It was decided by a few people, and then spread from the top down, step by step, until it affected the life of every ordinary person.

As for Asians not being able to wear green, you don't have to worry, after all, the fashion color is not only used for fashion, it can also be used for accessory design, industrial design, it can be a handbag, a necklace, a silk scarf or even a car...

And as Pantone says, "We're not trying to make a color more popular. We're trying to start a conversation about color." Before long, you'll probably be buying green products for your home.