When it comes to shining idols, you have to look at Generation Z.

They are not only synonymous with young and cool, but also represent the infinite possibilities of personality and talent.

Like Gu Ailing.

She is the "child of others" in the eyes of many people, and the champion's MEDALS continue to be won, and the commercial value continues to rise. Some time ago, Gu Ailing gained attention with the full score of Stanford's first semester.

But she is also "our friend" who will volunteer to speak up for a strange girl when she encounters online abuse; When they are questioned, they will not be silent, but give a reasonable and forceful response, and use their attitude to set an example for more young girls.

Another example is ROSE, born in 1995. She reunites with BLACKPINK members for her concert tour and has recently once again created a "toner storm" around the world. As a cool and graceful person, ROSE also proved her singing and dancing strength once again through the hot live performance.

Whether Gu Ailing or ROSE, they are representatives of Generation Z idols. In addition to the maverick, casual self, they also have a common keyword: Tiffany.

Do you remember the picture of Gu Ailing winning the Beijing Winter Olympics? As she held up her medal and waved to the audience, Tiffany's light kept shining on her fingertips.

"In my life, fashion has helped me connect with my femininity, find beauty in strength, and nurture my creativity."

For 19-year-old Gu Ailing, fashion and talent are not contradictory, but contribute to her eclectic personality.

ROSE, who is currently busy touring the world, once said: "Having a clear goal will eventually lead to something - so I think it is very important and handsome to have a dream."

In the process of fulfilling her dream, ROSE's every performance is eloquent but eclectic. On stage, she often wears Tiffany jewelry and exudes casual charm.

If you have noticed, they often wear a simple but personalized bracelet these days, they are from the Tiffany Lock collection.

At the beginning of 2023, as Tiffany's global brand spokesperson, they also made a wonderful appearance in the new Tiffany Lock series of advertising blockbusters.

Among them, Gu Ailing and musician and supermodel Yang Ying partner, wear alone or overlap, freely express the spiritual core of Tiffany Lock series "eclecticism, spontaneous".

ROSE wore Tiffany Lock's new 18-karat rose gold ring and bracelet, while mixing and matching other classic pieces of the brand, demonstrating the unique charm of the new Tiffany Lock collection.

As a new representative of the brand, the Tiffany Lock collection is inspired by the classic padlocks in the Tiffany Antique Collection.

In fact, as early as the 1950s, Tiffany launched functional padlocks. By the middle of the 20th century, the padlock gradually became one of Tiffany's signature design elements, integrated into the key chain, money clips, brooches, necklaces and other different items. With the advent of Return to Tiffany®, Tiffany HardWear and other series, the padlock element has also been continuously redesigned in the past two decades, bringing different modern works.

The Tiffany Lock series, however, is a completely new jewelry series inspired by the "padlock" design. It crosses the design boundary and turns the functional meaning into an aesthetic symbol. It was first presented on August 15, 2022, and was the first to release four Lock series gender-neutral bracelets in the United States, which immediately triggered the attention of the fashion circle.

The innovative rotary lock opening and closing design subtly echoes the function of the padlock, and also symbolizes the modern spirit of "sensing self and connecting others".

In addition to the bracelet style, this year also introduced new pieces such as 18-karat rose gold rings, earrings and pendants. The diamond and 18K rose gold on the work collide with the avant-garde and casual design language, highlighting the self-charm of each wearer, and also conveying the unique proposition of "eclectic and casual" of this series.

On the one hand, it is the perfect interpretation of the informal style of the Tiffany Lock series: you can wear it alone, overlap it or mix and match it.

On the other hand, it is the personality and self-attitude expressed by the boys and girls who love this series of jewelry. For example, Gu Ailing, constantly challenging more diverse identities, Olympic champion, fashion icon, student... She wanted to prove that it was possible to excel in many ways: "It's all about passion and time management."

In order to present this new creation to more people, Tiffany and well-known French contemporary photographer Paul Rousteau presented a giant creative work at the Louvre Museum in France, using digital technology to "hang" the Tiffany Lock bracelet in the air, bringing a unique artistic visual experience at the same time. It also shows the popular identity of Lock series "new logo".

The "deformed" Louvre, the bracelet suspended in the air, this unique creative work is not the reflection of the spirit of Tiffany Lock series "eclectic and spontaneous"?