She's the trendiest again


fashion is a cycle, basically a trend law that everyone knows, and the recent resurgence of Y2K fashion by Gen Z on Instagram and TikTok confirms this once again.

On TikTok, bloggers have taken part in a challenge called What would I wear if I were a pop star in the 2000s?

They imagined themselves as pop stars of the early 21st century, and portrayed what the celebrities of that period wore in different scenarios, such as "rehearsal," "signing autographs," "hiding from paparazzi," and "onstage."

Whatever the background, their Y2K look - baring midriff, bell-bottom pants, Juicy Couture suits - perfectly recreates a time in the early 2000s when all media coverage was dominated by pop queens like Destiny's Child, Britney Spears, Paris Hilton and more.

Of course, this is not just the social media high, in the fashion week shows, we can also see from the various details of this classic style return.

Let's first explain what Y2K Fashion is.

Y2K is a composite term: Y = Year, 2 = 2, K= Kilo, representing the year of the millennium - 2000. Y2K Fashion, as the name suggests, represents the fashion and direction of the early 21st century.

Entering the millennium year, people are full of longing and yearning for the future. At that time, the Internet was just emerging, and everyone was very interested in technology, so Y2K Fashion with a sense of science and technology as the core, with a distinct unique style came into being.

The pop queens of the early century -- Destiny's Child, Britney Spears, Paris Hilton -- and classic movie chic characters like Elle Woods in "Legally Blonde" and Regina George in "Mean Girls" Have become the definition of Y2K Fashion.

This kind of publicity style is actually very amazing, people who don't love it will feel tacky, but people who love it will love it very much.

For example, Miss Paris Hilton, she not only led the trend 20 years ago, no matter how the trend has changed over the past 20 years, she still sticks to this style, and truly integrates Y2K Fashion with the name Paris Hilton.

"The 2000s were an iconic and interesting time for fashion. No one has a stylist. Everyone has their own style. Now, everyone looks the same."

So, how should we replicate a Y2K Fashion in the 2020s that is more in line with the context of the current era? You may try to start with the following keywords.

High saturation color is a signature element of Y2K, and this has also influenced the clothing choices of millennials.

Completely different from the low-saturation "Morandi color system" popular in previous years, Y2K Fashion's choice of colors is bold and flamboyant. Bright pink, in particular, has become a favorite of fashion ICONS.

Fashion-savvy ICONS have brought the trend back in the past two years. For example, Lady Gaga used bright pink in her music video for her single "Stupid Love", bringing the unique psychedelic, retro and futuristic feel of Y2K style to the 2020s.

The resurgence of fluorescent color is not only reflected in the choice of clothing color, Y2K Fashion loyal fans will also reflect the fluorescent color in their makeup and hair.

As one of the last pop stars of the 20th century, Britney Spears' wardrobe has become a bellwether of the early century. Open her closet and you will find that the midriff of a cropped top and low-rise pants is her trademark.

Today, It girls who lead Y2K Fashion to re-storm the fashion circle are Bella Hadid and Emily Ratajkowski... They have re-carved this classic look into their daily routines countless times.

If you want to recreate Y2K Fashion, now that you know how to choose the style and color of your clothes, there is only one last step left - accessories.

Sunglasses have always been the finishing touch to improve fashion styling, and for Y2K style, a pair of sunglasses full of future technology is essential.

Different from today's popular sunglasses styles, gradual color change, curved lenses, and no frame are the characteristics of popular sunglasses styles at the beginning of the century.

Why can Y2K style "turn red" again after 20 years? The cycle of fashion may be just one explanation.

Under the global epidemic environment, we have experienced more than a year of isolation time, comfortable home clothes have become the most fashionable items that accompany us every day, after wearing more than a year of sweatpants and sneakers, who would not want to return to the most dazzling and most flamboyant era of self-expression in the first decade of this century?

The next year of the pandemic is a chance for all of us to be ourselves and figure out what we like and don't like.

As Paris Hilton said, many people are tired of the same style, and there are also many people who have lost their identity under the influence of "fashion." Compared with "always fashionable", "finding yourself and sticking to it" is actually more difficult, and this is perhaps the direction that each of us should strive for.

In the age of frenzied expression, blingbling blouses adorned with feathers and beaded blingbling, flared jeans hanging low in the crotch, exaggerated baggy belts were everywhere.

Perhaps the reason why Y2K style is making such a big comeback now lies in a very simple fact: everyone can find the joy of self-expression in Y2K Fashion.

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