Chanel, why is this dress so expensive?


Chanel 2018/19 "Paris-New York" Hauteur series was held in the Temple of Dendur at the Metropolitan Museum of Art in New York, after watching Karl Lagerfeld and Chanel Metiers d'Art Hauteur and garment workshop together this "wonderful show", You will know why Chanel clothes are so "expensive".

Why New York? "There are cities that are like home away from home, where I am a great success," Chanel once proudly said. So we saw this perfect performance at the Temple of Dendur at the Metropolitan Museum of Art in New York:

This season, the lines are clear and simple, the outline is clean and clean, full of geometric beauty, and the unique and vivid design highlights the graphic art aesthetics in the Chanel style vocabulary. Under the sun totem of ancient Egypt, the light seems to flow, and the slender and moving outline shapes sway in the glory, which is very feminine.

Ms. Chanel's beloved gold is everywhere, in a variety of variations, with wide gold or silver leather belts framing the crotch and chest collars framing the graceful shoulder line. Day dresses, suits and coats are knee-length with slightly shorter front hemlines, and many of them are chic wrapped half skirts.

A surprise, Fei Dong also appeared as a model in the show, you may be curious, such a magical "workshop" is what kind of existence? In fact, since 1985, Chanel began to acquire all kinds of high-grade workshops, so far, Chanel high-grade workshops and manufacturers have a total of 26. Today's protagonists are these 26 high-end artisans and manufacturers, the world's top embroidery craftsmen, feather masters, hat masters and shoe masters are here. Among them, Lognon Ruffle Workshop, Goossens gold and silver jewelry workshop, Lesage embroidery workshop belong to the early cooperation of several:

Goossens Gold and Silver jewelry Shop was founded in 1950, the founder of the workshop Robert Goossens and Chanel founder Gabrielle Chanel has been a close cooperation.

The founder Robert Goossens is a very good designer himself, and his works have a unique style, which provides a lot of inspiration for Chanel.

The Lognon Fold was founded in 1853.

Pleating, in fact, is to rely on the artisans' hand to pinch out various pleats on flat fabrics, which has extremely high requirements for the precision of the action and the grasp of the material by the artisans.

And these jobs require the tacit cooperation of two craftsmen to complete, so the manpower is double.

The collaboration with the Lesage Embroidery Workshop was created in 1858 and has appeared in almost every season since.

The skilled embroiders of Lesage Embroideries create a variety of gorgeous embroideries on garments and accessories. In order to better create new works, Lesage Embroidery Workshop also set up its own textile workshop. Among these workshops, Lemarie Camellia and Feather Workshop, Massaro Shoes Workshop and Desrues Clothing and Jewelry Workshop are the most well-known, and they also occupy an important position in Karl Lagerfeld's annual design:

The history of the Lemarie Camellia and Feathering House dates back to 1880. Beautiful camellias come from this studio.

And all the flowing feathers we see on Chanel haute couture are also from this workshop.

In fact, Lemarie Camellia and feather Shop is also good at making costumes and various pleats.

The two-tone shoes, worn by celebrities and hipsters, are synonymous with Massaro.

Karl Lagerfeld once said of Massaro: "Do you want to be better than everyone else? "You can walk gracefully in shoes designed for you by Massaro."

The buttons or locks on every Chanel dress come from Desrues. Although it is only a small button, it needs at least a dozen processes.

And it has to be coupled with constant innovation, new materials, new shapes, new technologies. Now 3D printing has been added to its own production process by Desrues Clothing and Jewelry Workshop, which is very advancing with The Times.

With the superb craftsmanship and dedication of these artisans, the designer's beautiful fantasy is no longer empty.

In these workshops, many of the production machines and techniques have a history of hundreds of years, only if these traditional techniques are passed down, these exquisite manuscripts can be turned into real objects.

So even though Chanel's clothes are so expensive, savvy women can't help but pay for them. To give everyone a better experience in physical stores, Chanel has redecorated two flagship stores in Paris and New York. The Chanel boutique on 57th Street in New York is the largest Chanel boutique in the United States, and it has been 22 years since it was reopened in November this year. Architect Peter Marino has created the new Chanel 57th Street flagship store based on the house of Coco Chanel.

The facade uses the brand's most classic colors while using geometric abstractions to express the crossbar texture of the signature tweed fabric.

The interior of the boutique consists of six areas, in addition to the full range of product display areas, also equipped with a high-end ready-to-wear salon and private space for VIP guests.

The redesigned interior is even more eye-catching. Golden leaves and crackled finishes echo the ebony screen in Chanel's private residence on Rue Cambon in Paris. The fabrics, walls and brass display shelves created specifically for this boutique reflect the essence of Chanel - the beauty of material and craftsmanship.

Various artworks are decorated: Giant bead sculptures by French artist Jean-Michel Othoniel, photographic works by Robert Mapplethorpe and Idris Khan, text works by Jenny Holzer, custom-made crystal lamps by Goossens Gold and Silver Jewelry Shop, and more. Chanel is also celebrating the opening of its New York flagship store with several limited-edition items, including:

Limited-edition 2.55 handbags and purses decorated with lucky touches symbolizing New York;

Limited edition Code Coco steel watch with diamond-encrusted bezel and mirror dial;

Chanel's new collection - 1957 perfume, a perfume created with rich layers of white musk.

At the same time, Chanel 2018/19 early spring vacation collection is also on sale. The collection premiered in Paris in May. Women are eager to have a Chanel piece, and the woman who really has the product understands the story behind this piece.

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