Looking at the development of various industries in 2023, facing trends such as the post pandemic era, comprehensive upgrading of consumption, implementation of new national standard policies, and changes in pet care concepts, how to adapt and cross the cycle has become a key proposition for enterprises and channels.

Committed to becoming a leader in the global high-end nutrition and health industry, Jianhe Group offers a direction of thinking: to deeply cultivate China and expand globally; Focusing on nutrition for a healthy future; Value co creation and sustainable development. The iconic annual event of the nutrition and health industry, the 2023 Partner Conference and High end Nutrition and Health Release Conference of Jianhe Group, has officially begun. The theme of this grand event is "Steady Moving Forward, Winning the Future", focusing on the opportunities of "change" and "unchanging" growth. Together with numerous peers and partners, we will explore sustainable strategies and the future with a courageous and passionate "value explorer" attitude.

Jianhe Practice Long termism! Outlook for the New Development Vision of China Region

At the beginning of the conference, Mr. Luo Fei, Chairman of the Board of Directors of Jianhe Group, brought to the audience the "long-term philosophy" upheld by Jianhe. He said, "On the one hand, Jianhe is a company that continues to pursue a 'focus' strategy, expanding from its initial probiotics business to three major businesses, each targeting' high-end nutrition '." From the Infant and Child Nutrition and Nursing Business Unit (BNC), to the Adult Nutrition and Nursing Business Unit (ANC), and then to the Pet Nutrition and Nursing Business Unit (PNC), all contain high-end nutrition' Jianhe genes'. ", Provide a comprehensive plan for the nutrition and health of the entire family. On the other hand, he also stated that the underlying logic of globalization development has not changed. Starting from the perspective of "comparative advantage", each market has unique advantages, emphasizing that the world cannot do without China, and China needs the world. Therefore, he summarized that Jianhe adheres to its own long-term philosophy: deeply cultivate China and expand globally; Focusing on nutrition for a healthy future; Value co creation and sustainable development.

In addition, he reiterated the significance of win-win in the value chain, "Longevity is not about maximizing local interests, but helping the entire value chain achieve maximum benefits and achieve win-win." Finally, he also emphasized the help of sustainable development for enterprises and society, which will also help the value chain achieve sustainable growth.

Mr. Luo Fei, Chairman of the Board of Directors of Jianhe Group

Subsequently, Ms. Li Fengting, CEO of Jianhe Group in China, presented the "cornerstone" strategy that Jianhe China will continue to adhere to in the future - one center, three basic points.

She first emphasized that the Chinese market has always been the most important "center" of Jianhe's global sector, and in the future, Jianhe China will meet the needs of Chinese consumers and focus on the high-end nutrition track. She deeply analyzed the current resilient era of China's consumption prospects and pointed out the consumer characteristics of a growing middle class, continued high-end development, wiser consumption, and product dominance. Relying on three major businesses, we will bring the world's top high-end nutrition products to the Chinese market.

In addition, she shared three core basic points on site: "Adhere to high quality, the best in the world only for China", "Adhere to consumer education, capture new customers in all categories through comprehensive content", and "Adhere to win-win channels, output stable value".