Located in the center of Southeast Asia, Thailand is the gateway to Indochina Peninsula, as well as an important meeting point between Southeast Asia and South Asia, Eastern culture and Western culture.
Known as the "yellow robe Buddhist country", Thailand, whether it is architecture, painting, sculpture, decoration art, all have Thailand's unique characteristics of Buddhist aesthetics, many Buddhist festivals have become the name card of Thailand's cultural tourism, adding to the mystery of Thailand.
In addition, Thailand's tropical monsoon climate also creates charming scenery and special customs, energy and enthusiasm are also synonymous with this land.
Blue sea, delicious seafood, Songkran Festival, Thai singing and dancing, Thai clothes...... These keywords must be many people's first impression of Thailand.
Therefore, Thailand's unique geographical location, cultural features and local customs and other development characteristics have also laid a unique foundation for the development and innovation of its fashion consumer market.
Thailand tourism "new vitality" - unique fashion experience and cultural tourism characteristics
"New Malaysia and Thailand", which is synonymous with the three Southeast Asian tourist destinations of Singapore, Malaysia and Thailand, has always been rooted in the group consciousness of Chinese consumers on tourism.
In recent years, Thailand has "crushed" Singapore and Malaysia.
Tourism, as a pillar industry in Thailand, has made great contributions to the Thai economy.
In 2020, tourism accounted for about 27% of Thailand's GDP, and the booming development of tourism has led to the development of services and retail industries such as hotels and duty-free shops.
On January 3 this year, Thailand released a new five-year national Tourism development plan, which focuses on the revitalization and development of Thailand's tourism industry after the epidemic, with the goal of generating 25% of GDP from tourism in 2027.
In order to achieve this goal, the upgrading of tourism at a young age has become an important means of development.
In recent years, Thailand has taken "fashion experience" and "cultural tourism" as the main theme of development, and made efforts on the generation Z group, attracting more and more new generation consumers, and revitalizing the tourism industry.
The Standard, Bangkok Mahanakhon
In terms of tourism experience, Thailand pays special attention to creating fashionable and trendy experiences while retaining its own characteristics.
For example, Thailand will integrate local traditional culture in hotel design, while enhancing the appeal of traditional customs with creative design and artistic experience.
The Standard, Bangkok Mahanakhon is a vibrant resort in Bangkok.
With a futuristic exterior and a sleek interior, the hotel recreates tropical Thailand.
The designer combines Thai cultural characteristics with trendy artistic elements, and purchases exquisite local handicrafts to make the hotel lobby an art gallery.
The fine restaurants covering Chinese food, Mexican food, American barbecue and other international cuisines, and the stylish rooftop bars overlooking Bangkok's night scene, become the best elements to attract young people.
