Carry forward national characteristics, create a famous catering brand


Judges from the side of the scene from the color shape, taste texture, process heat, flavor characteristics, inheritance and innovation, nutrition balance and other perspectives. In the end, after fierce competition,

chef Qi Huanyu, Jin Zhenshu, Liu Wenping respectively won the Korean people's meal cooking group, the Korean kimchi making group and the Korean special pastry group champion.

Li Gang, director of Yanji Human Resources and Social Security Bureau, said that the event aims to show the skills and spiritual outlook of Korean catering talents in Yanji, improve the skill level of industry talents,

and stimulate the enthusiasm of practitioners to learn technology, practice skills and compare skills. In this way, it is hoped to further enhance the city's catering culture taste, give full play to the role of ethnic catering and cuisine in Yanbian area,

display Yanbian's catering and cuisine culture with ethnic and local characteristics, create a new business card of Yanji skills competition, continue to provide support for the economic development of Yanji, and promote the comprehensive economic development of Yanbian Prefecture.

The National Day holiday "taste bud tour" is hot, and the special food such as rice bibimbap is favored

This year, the Mid-Autumn Festival and National Day "double festival" not only created an 8-day long holiday, but also added a fire to holiday consumption. In addition to the unprecedented enthusiasm of the public consumption, this year's "taste bud travel" trend represented by "Mi Jinfu bibimbap" and other special foods has also given this holiday more new interpretations.

Heading for food, Korean food is popular

This year's National Day holiday, a number of tourist cities "all seats", "queue 4000 tables", "get up early for 3 hours" and other entries frequently on the hot search, the catering industry or the biggest winner.

According to data from the Ministry of Commerce on October 6, seven days before the holiday, the Ministry of Commerce focused on monitoring the sales of catering enterprises increased by nearly 20% year-on-year.

According to the survey data on the operation of the catering industry carried out by the China Cuisine Association, the operating income of the surveyed catering enterprises in the first seven days of the holiday in 2023 increased by 67.5% compared with the National Day holiday last year, and the passenger flow increased by 82.2% year-on-year.

It is worth noting that in addition to traditional tourist attractions, there are also many relatively unpopular cities with tourists because of food and "thousands of miles of marriage line."

According to Meituan and Dianping data, Shantou, Chaozhou, Taizhou and other places, the number of site-in orders contributed by long-distance consumers increased by more than 500% compared with 2019,

these cities have no particularly popular tourism resources compared with other "old" tourist cities, and the reason why they can attract tourists is more dependent on their highly regional characteristics of food.

Among them, Yanbian, a small town with strong Korean customs, has attracted the favor of many foodies during this year's National Day. From the morning and night markets with fireworks to the traditional Korean folk restaurants,

the "people follow the crowd" model is unified. Driven by the "taste bud tour", Yanbian tourism consumption has risen across the board. Tourism platform data show that during the National Day, Yanbian guest house bookings exceeded Hangzhou,

Changsha and other cities, ranking among the top 10 popular booking cities for the first time, and the number of travel orders more than doubled the National Day in 2019. It is not difficult to see that on the one hand, "taste bud tour" has a huge consumption potential energy, on the other hand, consumers have a sincere love for national characteristics of food.

Carry forward national characteristics, create a famous catering brand

Why is the current mass audience especially fond of ethnic cuisine, and can even take a trip to "eat"? It's also about the continuing demand for innovation in food and beverage. Under the background of the improvement of the quality of life,

more people have the ability and willingness to jump out of the daily diet they are accustomed to and experience new foods they have never experienced before, which also creates development opportunities for special catering, especially Korean cuisine with thousands of years of accumulation.

Korean cuisine is deeply rooted in the northeast of China, with rich ingredients, unique taste and other advantages of famous nationwide, won the majority of diners love, especially the Korean bibimbap is the most famous.

Cooking in special stone vessels, using slow heating and heat preservation characteristics, all kinds of rice, meat, eggs and vegetables are cooked in one pot, the rice is charred and attractive, and the rich color of the ingredients makes the appetite open.


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