Founded in 1884, BVLGARI is an Italian jewelry brand. BVLGARI takes color as the essence of design in jewelry production, and creatively uses a variety of different colors of gems to match and combine, and then uses different materials of the base to highlight the dazzling color of the gems.

BVLGARI is bold, unique, noble and classical. Balanced also combines classical and modern features, breaking through the strict rules of traditional academic design and creating a unique style of BVLGARI inspired by Greek elegance, Italian Renaissance and 19th century metallurgical technology.

Brand founder Sotirio Boulgaris is a Greek, in 1879, Sotirio Boulgaris family immigrated to Naples, Italy, the family name changed closer to the Italian pronunciation of "Bulgari", in 1884 he opened a silver shop in Rome, specializing in the sale of exquisite silver carvings.

The Bulgari family, originally named Boulgaris, lived for generations in the silver-rich Kallarytes of the Epirus district of Greece, and ran a silverware workshop after his father. Born in 1857, Sotiris Boulgaris, later the founder of Bulgari, apprenticed in his father's silverware workshop to make bracelets, buttons, belt buckles and other hand-crafted silver ornaments with attention to detail. Silverware at that time was in the Neo-Hellenic (New Greek) style, which focused on the revival of ancient Greek culture and had many symbolic decorative totems.

A comfortable life does not make Sotiris complacent. He traveled to Italy in the fall of 1880 with the Yugoslav goldsmith Demetrios Kremos, arriving in Rome on 18 February. Sotiris officially changed his surname to Bulgari, which is closer to the Italian pronunciation.

In the spring of 1884, Sotiris Bulgari opened the brand's first store at 85 Via Sistina, registered under the category "Fine Works of Art in marble, metal and wood". In the summer, he took his own carved silver ornaments to St. Moritz sold the craft to Martin Mayer, a big wholesaler, and bought it all in one go.

Sotiris noticed that in addition to the Romans, the main customers visiting the store were more tourists from France, Germany, Britain and the United States, who saw the traditional artisans' ethnic jewelry as "authentic craftsmanship." Looking at this market, Sotiris Bulgari silver jewelry works in the 1880s, following the shadow of the "new Greece" in the time of his father Georgis, with strong ancient Greek mythology and allegory elements, angels, gods, guardian beasts and other images, became a model of "ancient Greek traditional craft made by Greek artisans" in Rome, and business prospered. As Sotiris expanded his stores, he began to recruit experienced craftsmen from friends and family back home in Greece and recruited talented people as apprentices.

Sotiris Bulgari was a nimble businessman whose business expanded rapidly. Since the 1890s, Bulgari has gradually diluted the "new Greek" style and become more relaxed and soft. For example, the flowers and leaves on the bracelets are hollowed out, and the lines are graceful and smooth. It is more inclined to the mixed style of Corfu local traditional handicraft, which is changed by the long-term influence of British tourists, forming the "commemorative jewelry" that modern Westerners are obsessed with in the future. It is also enough to highlight Sotiris Bulgari's keen international vision. In 1894, a second boutique was opened at 28 Via dei Condotti at the foot of Trinita dei Monti. Next, Bulgari opened in Naples, St. Moritz, Sanremo, Sorrento also added branches, and seasonal pop-up shops in Lucerne and Bellagio.

On November 13, 1905, BVLGARI opened its third store at 10 Via dei Condotti (now BVLGARI's flagship store in Rome), and Sotiris borrowed the title directly from Charles Dickens. Under the small "S.BULGARI" sign, the larger and more prominent English name "Old Curiosity Shop" was written in a conscious effort to attract tourists from Britain and the United States.

Although of Greek origin, the six brothers and sisters of the second generation of the BVLGARI family were born and educated in Italy, both in terms of aesthetics and business practices are very Italian, making the brand a distinct feature. After the outbreak of World War II, the BVLGARI family took an oath of Italian citizenship.

His eldest son Costantino and second son Giorgio Bulgari were born in 1889 and 1890 respectively. The former has a high academic status, and the latter is taught by his father Sotiris himself and has both business and art skills. The two hands will incarnate BVLGARI as a symbol of wealth, elegance, chic and innovation, moving forward on the avenue of "senior jewelers" and blooming bright years.

As the eldest son, Constantino Bulgari devoted himself to scholarship, studying the lost art of jewelry, and was a famous Italian antique collector. One of his great contributions was a systematic catalogue of the Goldsmiths of every era in Italian history, published in five volumes between 1958 and 1974, Sliversmiths, Gem Engravers and Goldsmiths in Italy. It is still the most complete catalogue of Italian goldsmiths and silversmiths in the world.

In his foreword, Constantino dedicates the book to his brother Giorgio, thanking him for taking on the family business and unconditionally supporting his almost monastic devotion to scholarship. Constantino's high academic status in the jewelry industry has also indirectly enhanced the weight of the brand in the industry, and is not a child's child who inherits his father's business.

It is easy to call yourself a "high-end jeweler", just write a note on the advertisement, and to win the fine jewelry world, truly become a "high-end jeweler", you must first own or handle world-famous gems, prove your financial and technical strength to the industry, and then have a significant exclusive cutting style, and can stand out.

In the 1920s, BVLGARI became active in the world of top jewelry auctions. After several major transactions, Constantino and Giorgio Bulgari were regarded as the most powerful experts in the industry at the time: Both deep academic knowledge, respect for history, and superb skills, coupled with a modern aesthetic vision, whether it is to decorate the jewelry more gorgeous, or more concise, are perfectly preserved the prototype of the gem.

At that time, Rome became a favorite setting for Hollywood filmmaking that began the epic romance - BVLGARI Jewelry's magical connection to the film world was an important source of inspiration and pride.

Elizabeth Taylor's unique jewelry collection is one of the most stunning ensembles. She has many distinctive pieces that represent the brand's style, and her passion for BVLGARI began when she arrived in Rome in 1962 to perform in Cleopatra.

In her book My Love Affair with Jewelry, she wrote: "Admittedly, one of the advantages of filming Cleopatra in Rome was the access to the BVLGARI shops. I used to visit Gianni Bulgar in the afternoon and sit in what he called the toll room and talk about each other."

In 2011, christie's held the most valuable fine jewelry sale in auction history, and BVLGARI re-acquired seven works that best represented Taylor's brand preferences. Some of the jewelry represented actor Richard Burton's love for Taylor. They met on set in Rome and reportedly fell in love immediately after filming their first scene. Their love affair spread all over the world, and the BVLGARI store on Rome's Candoti Avenue became their hiding place in the city. "The only Italian word Elizabeth knew was Bulgari," Burton once said.

As more and more entrepreneurs, celebrities, nobles and rich people buy priceless jewelry from Bulgari, such as the 24.44 carat pink purple diamond of Count Vittorio Cini, the international visibility of the Bulgari brand is gradually increasing. Today, BVLGARI is an internationally renowned jewelry brand.