GUCCI brand story: The collision of traditional craftsmanship and modern fashion creativity

Headquartered in Florence, Italy, Gucci is famous for its high-end, luxurious and sexy, mainly engaged in senior men's and women's fashion perfumes, bags and leather goods, shoes, watches, home accessories, pet supplies.

Gucci's "double G"logo, with the" symbol of identity and wealth "brand image, has become the consumption darling of the wealthy upper class, Italian Gucci Gucci lived in London and Paris, under the influence of his clothes taste of local fashion people gradually have experience in 1921 founded.

Luxury, sexy, boasting, with a little bit of rock taste has been known as the main design style of GUCCI.


Since the mid-1990s, there have been few brands in the fashion industry, but Gucci is definitely the hottest of them. Gucci, like many brands, has gradually returned to the international mainstream after a period of brand depression.

Gucci - Timeless, classic and beloved by the stars, the brand is inspired by outstanding women such as actors, princesses and socialites, and now its creative director Frida Giannini is taking this historic brand to a whole new level.

Bamboo handle: The elegant Gucci bamboo handle bag is made from nature, all the bamboo is imported from China and Vietnam, and the natural materials and handmade barbecue techniques make it difficult to break.

Equestrian chain: In the early 20th century, horses were the main means of transport in Italy, so there were more people making harness, and Gucci was one of the best. The equestrian chain attached to the horse was also an invention of Gucci.

This famous detail design, in addition to beautiful, is also a memory of the past equestrian era. Gucci's suede loafers with equestrian chains have become a model of footwear history, and even the Metropolitan Museum of Art in the United States has a pair.

"Double G" and red and green color matching: the famous "double G" Logo and striking red and green appear on Gucci products such as bags, handbags, wallets and so on as a symbol of Gucci, which is also Gucci's earliest classic Logo design.

Classic product

Gucci's bamboo bag has evolved many times since its inception, and now it retains classic elements and brings the atmosphere of The Times. The round shape and bamboo joints of the bag make it look retro and cute.

Gucci's Boston bag, which takes on the classic double G logo and red and green stripes, is one of the most distinctive bags of the brand.

When it comes to Gucci, you can't help but mention the Dionysian bag. In fashion street photos, you can always see its figure. The styles of Dionysian bags are varied, no matter which one, the exquisite embroidery and patterns are beautiful.

Gucci slippers can be said to have swept the fashion circle in the past two years, bloggers and stars almost a pair of hands, convenient and comfortable and fashionable, it is no wonder that no one does not love it.

GUCCI GUILTY

Gucci perfume is also charming, women's perfume BLOOM(flower joy women's perfume series) to floral as the keynote, showing the brand's romantic feelings. The Guiltv(sinful love eau de toilette) in men's perfume fully depicts the selfless and adventurous spirit of men.

Today, Gucci stores all over the world, involving clothing, leather goods, accessories and perfumes and other products, popular with fashion people around the world, Gucci's story continues.

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