Prada Prada can be said to be an old brand, but because Prada Prada's products pursue perfection, so young and old, the awareness of Prada Prada brand is not worse than any other brand.

The history of Prada is not only the family history of the founder, but also the decline and fall of the Italian royal family over the past hundred years. To trace the history of Prada, one must start at the beginning of the 20th century...

1. The first Prada store

In 1913, "Mario Prada - Mario Prada" and his brother "Martino-Martino" opened the first boutique in the famous Vittorio Emmanuele II gallery in Milan, Italy, selling luggage, suitcases, steamboats and travel supplies.

Swept by the second Industrial Revolution, the whole of Europe entered the unprecedented rapid development and high concentration of resources in human history. Capitalists could travel to colonial islands on extravagant cruise ships, aristocrats could have their own train, and treasures from all over the world could be gathered here.

It was a time of heroes, and rapid consumer growth led to the birth of many of the brands that occupy the best places in shopping malls today.

In 1919 Prada was awarded the title of official supplier to the Royal Family of Italy.

In contrast to the long history of the Apennine Peninsula, the Savoy royal family united the Italian region only in 1861, establishing the Kingdom of Italy.

However, in the eyes of the old European aristocrats, the Savoy royal family was still a "nouveau riche" in southern Europe, and the blood was not related to the "European grandmother" Queen Victoria. The aggrieved house of Savoy, in order to make itself look good, made strict demands on the official suppliers.

This also made the title of royal supplier a golden signature, a prestigious distinction that enabled Prada to use the "House of Savoy - Royal House of Savoy" crest and knot design in its trademark, an honor that made it a symbol of the Italian aristocracy.

The traditional Prada logo is a ring with a rope texture on the ring, and the four sides are actually the figure eight knot symbolizing the Italian royal family, also known as the royal knot or love knot, and the logo is directly above the center of the royal family's shield. It can be said that the blessing of the Italian royal family is the reason why it can still stand in the invincible position in the face of tenacious rivals Gucci.

Why, one might wonder, does Gucci not receive royal recognition? This may be the problem of "making heroes of the moment".

Gucci was founded in 1921, a year later, the dictator Mussolini was appointed as prime minister by the Italian emperor because of the coup d 'at in Rome, two years later, the National Fascist party led by him even defeated political opponents to become the only legal political party in Italy, Mussolini has since begun the fascist dictatorship, the power of the Italian royal family is in name only.

A little earlier or later, the fate of Prada and Gucci may be different, and the royal family micro seal and royal knot on the Prada logo just witness such a troubled history.

A sign of pride for the Prada family and loss for the royal family.

After World War II, the entire Italian royal family was deported to Switzerland in 1946 as punishment for their collusion with Mussolini. In 2003, the 65-year-old prince, who was exiled at the age of nine, and his family were finally allowed to return to Italy that year, and the prince returned to Naples, where he was born, to a less polite and welcoming reception.

Half a century later, the white-haired old man still has to bear the guilt of the family, compared to Miuccia Prada, who is destined to undertake the family business, seems much luckier.

In 1978, Miuccia Prada, the granddaughter of the founder of Prada, reluctantly took over from her mother the company that had been inherited from her grandfather, grudgingly but also fiercely preserving the family business.

Patrizio is a remarkable entrepreneur from any era. He not only established worldwide product sales channels, but also built a modern, industrialized mass production system, completing the revolution from workshop production to scale production.

Miuccia originally focused on designing accessories, but she also continued the tradition of producing high-quality bags for the family business.

She hopes to find novel materials to make bags outside of leather, after many attempts, and finally found the right nylon cloth from the Air Force parachute, based on light and durable, so that the "black nylon bag" has become a classic of the Prada brand.

Miuccia has infused Prada with the spirit of a new era. She has empowered her women, transforming her niche aristocratic brand into a powerful, independent brand.

Under her efforts, the Prada brand has developed more rapidly, the brand logo has become more simple, only the name of the brand, the place and year of founding, and the micro seal of the Italian royal family, and sometimes on certain products, even the Prada name.

The royal knot is gone, but the meaning of the royal knot has always flowed through Prada's DNA and blood.