In the era of the epidemic, the release of fashion shows has gradually transitioned from a pure digital form to a hybrid presentation of online and offline, and the long-lost immersive experience has undoubtedly added a lot of attraction to this season's fashion week.
So if the vision is set in Paris, France, how will the designers express their personal vision through the latest series show?
With the official end of the 2022 Spring/Summer Paris Fashion Week, we have also selected 5 noteworthy fashion brands to review with you.
Dior Men

In recent years, under the helm of Kim Jones, Dior Men has produced many excellent art joint projects, whether Kenny Schaf, Kaws, or Daniel Arsham, which seem to have left a deep impression on the hearts of fashion lovers.

Today, the creative director of the brand turned to Travis Scott, who has street blood but is also full of artistic attainments, to create this season's menswear collection.

The physical show site is like a beach corridor, where huge white roses along with mushrooms and cactus grow barbarically.

On the one hand, this desert scene is the childhood memory of founder Christian Dior about the rose garden, on the other hand, it is the transformation bridge of Travis Scott's growth in Texas Week. The two cross time and space dialogue. Create a unique background for Dior Men 2022 spring/Summer.

Dior Men Spring/Summer 2022 show
Not surprisingly, the collection draws on Travis Scott's personal style and takes aim at Gen Z's sartorial aesthetic.

The overall outline, most of the slightly loose top with slim bell pants show people, even the suit is also less stiff under the soft fabric. The color combination uses powder, coffee and light brown as the main tone, focusing on their own orientation, and has a range of casual wear for those who do not like formal wear to provide a variety of options for brand fans.

Dior Men Spring/Summer 2022 show
Meanwhile, the ghostly graphic elements that have a strong street feel are painted by the artist himself, "They are ideas that suddenly burst into my mind, and I immediately sketch them out in detail." In the post-production process, the patterns were all woven by hand, which was crazy, "recalls Travis Scott excitedly when talking about such knitted pieces.

It can be expected that under the strong entry of Travis Scott, Dior Men will gain a large number of fresh audiences, expand the scope of brand influence and provide a strong engine for sales.

Dior Men Spring/Summer 2022 show
Indeed, this is the genius of creative director Kim Jones, when the former audience can become the curtain call of the show under his strings, what is impossible?
Rick Owens

The Rick Owens 2022 spring/Summer fashion show is located in Lido Beach, Venice, which has a lot of holiday atmosphere.

In the era of the epidemic, Rick Owens himself is far away from his residence in Paris and chooses to stay in Venice to enjoy quiet elegance.

"It's a moment about embracing hedonism and being humble, and I don't want this generation to lose that, but I want to be softer. I hope people can take care of themselves, not go too far and think about responsibility. The point is that everyone should learn from this lesson of the pandemic and avoid falling back into greed."

Rick Owens Spring/Summer 2022 menswear
As positive as Rick Owens's conversation with Vogue's fashion editor CHRISTIAN MADSEN was, the collection's emphasis on the designer's own narrative shifts (the biggest attraction of the season) led to a departure from the brand's past deviant, dark aesthetic.

Under the sun and beach, the milky white suit with multiple layers is undoubtedly the most intuitive manifestation, which is a kind of "hope" given in the visual field, and is more approachable than the sharp white used by Rick Owens.

Rick Owens Spring/Summer 2022 menswear
Looking deeper, it is the delicate cut and smooth and easygoing silhouette, and the seemingly stiff, broad-shouldered jacket is actually made of lightweight and soft fabrics, echoing the theme of the show.
Deconstructive language appears in the sleeve, which is cut and then spliced or trimmed directly into an oval shape, completely abandoning the concept of arm holes. There is also the length of the garment that reaches the knee level, and the line starts from the abdominal muscles and extends outward, bringing the wearing experience of freedom from bondage.

Another highlight is the different forms of bell-bottom pants, light and elegant natural sag, dynamic and perfect folds, will be a big seller this season.