According to financial graffiti, a company intelligence expert, Axios is a US short news media platform founded in 2016. It was founded by Jim VandeHei, former founder of Politico, former chief political journalist Mike Allen, and former chief revenue officer Roy Schwartz.
Axios, translated as "worth" in Greek, is committed to quickly conveying valuable information and interpretation to intelligent readers through efficient, exquisite and concise content, helping people quickly understand all new information in just a few minutes. Many articles on Axios provide key points for easy reading. An article usually consists of less than 300 words. In addition, Axios also provides daily and weekly newsletters.
Founder Jim VandeHei stated that he hopes Axios can become a combination of The Economist and Twitter, focusing on business, technology, healthcare, media, and political reporting, so that people only need to spend a small amount of time reading news on Axios to fully understand recent events.
In addition, the interface of Axios adopts a minimalist style, which is simple and practical, and a single color tone is more suitable for users to absorb information. The way news is presented is through titles, images, and extracted content points. Users do not need to jump to the page after clicking "View More", and detailed content will be automatically loaded on the current page. At the same time, users can select the topic tags they want to track, such as the 2020 presidential election, the development of the COVID-19 epidemic, technology, etc., so as to get more information prompts in real time.
According to The Wall Street Journal, just 7 months after its establishment, Axios has earned over $10 million in revenue by providing native advertising services in its content stream and sharing ads with Facebook. Its advertising clients include ExxonMobil and Koch Industries.
Axios was founded by Jim VandeHei, who previously worked as a national political reporter for The Wall Street Journal and The Washington Post. Later in 2006, he co founded Politico, a non partisan political media, and served as the executive editor in chief. Politico is a well-known political news website in the United States that rose to prominence in 2008 due to pioneering new media coverage of the US election.
In 2016, Politico announced that Jim VandeHei would leave after the US presidential election. However, in April of the same year, Jim VandeHei suddenly left before his expected departure time and published an article in The Information, criticizing the current media for blindly pursuing click through rates and producing a large amount of worthless content, including headlines and sexy photos, but giving up producing high-quality content due to the need to spend more human and financial resources, News that tends to pursue traffic orientation.
